Direct Sales Specialist

Tractor Supply Company•Adel, GA

5d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and bulk sales relationships, from generating leads through converting them into customers. The role serves as the primary field contact for B2B and bulk customers and connects sales with merchant inventory and delivery capabilities. The specialist identifies business opportunities within an assigned district using existing partnership insights, lead-generation tools, market research, and outreach, and works with internal and external partners to develop processes and capabilities that meet customer expectations. The position is responsible for achieving assigned sales and revenue goals, maintaining customer loyalty, and supporting successful customer relationships and financial outcomes. It requires travel to customer sites, districts, stores, and distribution centers, as well as work hours that may vary according to business needs.

Requirements

At least one year of experience in an outside sales role.
High school diploma required; a suitable combination of education and experience will be considered.
Valid driver's license.
Ability to work varied hours, days, nights, and weekends as business dictates.
Advanced computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.

Nice To Haves

Outside sales experience in B2B and bulk sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and bulk sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Knowledge and understanding of B2B sales tools and processes.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and bulk sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Develop relationships and processes that connect sales with merchant inventory and delivery capabilities to meet B2B and bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy new capabilities required by B2B and bulk customers.
Manage and maintain KPIs, metrics, and financial reporting to sustain and grow B2B and bulk sales relationships.
Serve as the subject matter expert and primary contact for B2B and bulk customers, informing them about enhancements and new inventory or delivery capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with local and Store Support Center partners to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry insights related to current and developing B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, resolve customer issues, and analyze reporting to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.
Promote a safe and productive work environment and follow company safety training and guidelines.