Direct Sales Specialist

Tractor Supply Company•Brentwood, TN

7d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and bulk sales relationships, from lead generation through conversion. The role identifies business opportunities within an assigned district using existing partnership insights, lead-generation tools, market research, and outreach. It serves as the primary field contact for B2B and bulk customers and connects sales with the Merchant, inventory, and delivery capabilities needed to meet customer expectations. The Specialist works with internal and external partners to develop processes and capabilities for B2B and bulk customers, achieves assigned revenue goals, and maintains the reporting and customer relationships needed for continued growth. The position is hybrid and flexible, with 50%–75% travel to customer sites, districts, Tractor Supply Company stores, and distribution centers.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent required; a suitable combination of education and experience may be considered.
Valid driver's license.
Ability to work varied hours, days, nights, and weekends as business needs dictate.
Ability to travel 50%–75% to customer sites, districts, stores, and distribution centers.
Physical ability to sit, stand without walking, walk, kneel/stoop/bend, drive, reach overhead, and lift up to 50 pounds.

Nice To Haves

Outside sales experience in B2B and bulk sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and bulk sales customers.
Bachelor’s degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including advanced ability with Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and bulk sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Develop relationships and processes that connect sales with merchant inventory and delivery capabilities to meet customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy capabilities needed by B2B and bulk customers.
Manage and maintain KPIs, metrics, and financial reporting to sustain customer relationships and sales growth.
Serve as the subject matter expert and primary point of contact for B2B and bulk customers regarding inventory and delivery enhancements or capabilities.
Conduct local market research, identify leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with local and Store Support Center partners to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry developments, including current and emerging B2B models and relevant event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district by resolving customer issues and analyzing reports to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.
Promote a safe and productive work environment and follow company safety training and guidelines.