Direct Sales Specialist

Tractor Supply Company•Fitzgerald, GA

5d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and Bulk Sales relationships, from lead generation through conversion. The role is the primary field contact for B2B and Bulk customers and connects Sales with Merchant, Operations, inventory, and delivery capabilities to meet customer needs. It identifies business opportunities within an assigned district using existing partnerships, lead-generation tools, market research, and outreach. The Specialist collaborates with internal and external partners to develop processes and capabilities that support customer expectations and sales growth.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent; a suitable combination of education and experience may be considered.
Valid driver's license.
Ability to work varied hours, days, nights, and weekends as business dictates.
Ability to travel 50%–75% to customer sites and districts, TSC Stores, and distribution centers.

Nice To Haves

Outside sales experience in B2B and Bulk Sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and Bulk Sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and Bulk Sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Create relationships and processes that bridge Sales with Merchant inventory and delivery capabilities to meet B2B and Bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy new capabilities required by B2B and Bulk customers.
Manage and maintain the KPIs, metrics, and financial reporting needed to sustain successful customer relationships and growth.
Serve as the B2B and Bulk customer subject matter expert and primary point of contact for inventory and delivery enhancements or new capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with local and Store Support Center internal partners to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry developments related to B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, including resolving customer issues and analyzing reports to identify and address customer satisfaction opportunities.
Support selling initiatives using GURA: greet the customer, uncover customer needs, recommend products, and ask for the sale.
Promote a safe and productive work environment for Team Members and customers and follow Company safety training and guidelines.