Direct Sales Specialist

Tractor Supply Company•Sylvester, GA

7d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures Business to Business (B2B) and Bulk Sales relationships, from lead generation through lead conversion. The role collaborates with internal and external partners to develop processes and capabilities that meet customer expectations and serves as the primary field contact for B2B and Bulk customers. It bridges Sales with Merchant and Operations capabilities to support inventory sales and delivery. The specialist identifies business opportunities in an assigned district using existing partnership insights, lead-generation tools, market research, and outreach to establish new B2B and Bulk partnerships. The role is hybrid and flexible, with 50%–75% travel to customer sites and districts, Tractor Supply Company (TSC) stores, and distribution centers. Work hours may vary, including days, nights, and weekends, as business dictates. The position requires promoting a safe and productive work environment and following company safety training and guidelines.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent.
Valid driver’s license.
Ability to work varied hours, days, nights, and weekends as business dictates.
Ability to travel 50%–75% to customer sites and districts, TSC stores, and distribution centers.
Ability to sit, stand without walking, walk, kneel, stoop, bend, drive a vehicle, reach overhead, and lift up to 50 pounds.

Nice To Haves

Outside sales experience in B2B and Bulk sales or sales to large event centers and venues.
Experience partnering with retail operations to support B2B and Bulk sales customers.
Bachelor’s degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including advanced ability with Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B Sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and Bulk Sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Create relationships and processes that connect Sales with Merchant inventory and delivery capabilities to meet B2B and Bulk customers’ needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy new capabilities required by B2B and Bulk customers.
Manage and maintain the KPIs, metrics, and financial reporting needed to sustain successful B2B and Bulk Sales relationships and growth.
Serve as the subject matter expert and primary point of contact for B2B and Bulk customers, informing them about enhancements or new inventory and delivery capabilities.
Conduct local market research, identify leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Establish and maintain business relationships with local and Store Support Center internal partners to support customer relationships, Legendary Service, and financial outcomes.
Keep informed about competitive and industry insights related to current and developing B2B models and Life Out Here event centers, businesses, and venues.
Maintain Customer Loyalty in the assigned area or district, including resolving customer issues and analyzing reports to identify and address customer satisfaction opportunities.
Support selling initiatives using GURA: greet the customer, uncover the customer’s needs, recommend products, and ask for the sale.