Direct Sales Executive

Vestis Uniforms and Workplace Supplies | Canadian Linen & Uniform Service | Québec Linge Service D’Uniformes•Lexington, KY

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About The Position

The Direct Sales Executive is responsible for achieving an assigned new-business sales quota by pursuing opportunities independently through cold calling and warm-lead follow-up, and in partnership with Vestis field teams. The role represents Vestis Direct Sales in relationships with internal market-center teams and external customers. New business includes companies that have never ordered from Vestis and former customers who have not purchased from Vestis in 24 or more months. The position works closely with sales and service teams to identify opportunities, build sales strategies, educate teams about Direct Sales products and services, and develop tools and process improvements. It uses value-based selling to deliver suitable product and service solutions, win new accounts or reactivate inactive customers, and secure appropriate margins. The Direct Sales Executive manages prospecting and sales activities through Salesforce/SFA, maintains a 30–60–90-day pipeline, and supports a smooth transition of newly acquired accounts to a Key Account Manager. The role requires consistent regional travel, including visits to Vestis market centers and customers, and participation in regional trade shows. The posting states travel requirements of up to 35%, and also says the ability to travel 25%; 35% of the time is required.

Requirements

Strong consultative B2B relationship-selling skills.
Sales experience and a proven track record acquiring new business over the phone and in person.
Outstanding verbal and written communication skills.
Ability to work well with other departments and an outside field sales force.
Basic computer skills, including Windows-based applications such as Word, Excel, and Outlook.
5–7 years of corporate sales experience with medium-to-large companies is stated as preferred and required.
High school diploma.
Willingness and ability to travel; the posting specifies up to 35% and separately states 25%; 35% of the time.

Nice To Haves

Knowledge of Salesforce.com.
Bachelor’s degree in Business.
The posting identifies 5–7 years of corporate sales experience with medium-to-large companies as preferred, while also stating it is required.

Responsibilities

Hunt for new business with market-center sales and service teams to identify and acquire opportunities.
Travel consistently to market centers in the assigned region to develop relationships and sales strategies with field sales and service teams and to visit Vestis customers.
Share a fresh Direct Sales message weekly on regional and market-center GM/Sales calls.
Provide ongoing education to market-center sales and service teams on Direct Sales products and services.
Develop sales tools that help sales and service teams promote Direct Sales.
Communicate process and procedural needs and improvements to sales and service teams.
Follow up on Vestis Direct Sales leads in Salesforce from Account Executives.
Formulate and implement account strategies to win new customer business or reactivate inactive customers.
Subscribe to and prospect through business journals in major metropolitan territories in the assigned region.
Use a value-based sales approach to present a complete product and service solution that secures margins appropriate to the service provided.
Obtain competitive intelligence to ensure quotes are appropriate for each prospect.
Participate in regional trade shows, manage events, target projected revenue, and conduct post-show prospecting campaigns.
Contact former Vestis Direct Sales customers and trade associations using SFA or call lists from the Vestis Direct Sales marketing team.
Cold call on SIC-based, product-focused, and Vestis rental new/lost-customer prospect lists provided through SFA or Vestis Direct Sales marketing.
Deliver sales presentations to close new business opportunities.
Demonstrate product expertise to Vestis employees and customers.
Ensure a smooth, positive transition of new accounts to the Key Account Manager after the first sale.
Maintain a 30–60–90-day pipeline in SFA to support achievement of the assigned sales quota.
Perform other duties as assigned or requested.