Direct Sales Executive

Vestis Uniforms and Workplace Supplies | Canadian Linen & Uniform Service | Québec Linge Service D’Uniformes•Dallas, TX

About The Position

The Direct Sales Executive is responsible for achieving an assigned new-business sales quota by independently pursuing prospects through cold calling and warm-lead follow-up, as well as partnering with Vestis field teams. The role represents Vestis Direct Sales in business relationships with internal market centers and external customers. New business includes companies that have never ordered from Vestis and former Vestis customers who have not purchased from the company in 24 months or more. The position works closely with market center sales and service teams to identify and acquire opportunities, develop sales strategies, educate teams on direct-sale offerings, and support the promotion of Direct Sales. It uses a value-based sales approach to present complete product and service solutions, secure appropriate margins, develop account strategies, and win or reactivate customer business. The Direct Sales Executive also manages prospecting and follow-up, trade show activity, competitive intelligence, sales presentations, and the transition of new accounts to a Key Account Manager. The role requires regular travel within the assigned region, with travel stated as up to 35% and also as 25%; 35% of the time.

Requirements

  • Strong consultative B2B relationship-selling skills.
  • Sales experience and a proven track record acquiring new business over the phone and in person.
  • Outstanding verbal and written communication skills.
  • Ability to work well with other departments and an outside field sales force.
  • Basic computer skills, including Windows-based applications such as Word, Excel, and Outlook.
  • 5–7 years of corporate sales experience with medium-to-large companies; described as preferred and required.
  • Willingness and ability to travel; the posting states up to 35% and also 25%; 35% of the time.
  • High school diploma.

Nice To Haves

  • Knowledge of Salesforce.com.
  • Bachelor’s degree in Business.

Responsibilities

  • Pursue new business independently and in collaboration with market center sales and service teams.
  • Travel consistently to regional Market Centers to build relationships and sales strategies with field sales and service teams and visit Vestis customers.
  • Share a fresh direct-sales message weekly during regional or market center GM/Sales calls.
  • Provide ongoing education to market center sales and service teams on Direct Sales products and services.
  • Develop sales tools to help sales and service teams promote Direct Sales.
  • Communicate process and procedural needs and improvements to sales and service teams.
  • Follow up on Vestis Direct Sales leads in Salesforce from Account Executives.
  • Develop and implement account strategies to win new customers or reactivate inactive customers.
  • Subscribe to and prospect through business journals in major metropolitan territories in the assigned region.
  • Use a value-based sales approach to deliver complete product and service solutions that secure margins appropriate to the service provided.
  • Obtain competitive intelligence to ensure quotes are appropriate for each prospect.
  • Participate in regional trade shows, manage events, pursue projected revenue, and conduct effective post-show prospecting campaigns.
  • Contact former Vestis Direct Sales customers and trade associations using SFA and/or call lists provided by the Vestis Direct Sales marketing team.
  • Cold call prospects from SIC-based, product-focused, Vestis rental new/lost customer lists provided through SFA and/or Vestis Direct Sales marketing.
  • Deliver sales presentations to close new business opportunities.
  • Demonstrate product expertise to Vestis employees and customers.
  • Ensure a smooth, positive transition of new accounts to the Key Account Manager after the first sale.
  • Maintain a 30-60-90 day pipeline in SFA required to achieve the assigned sales quota.
  • Perform other duties as assigned or requested.
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