Direct Channels Fundraiser

World Animal Protection

About The Position

The Direct Channels Fundraiser is the operational fundraising specialist for the UK market within the Growth & Engagement team. The role delivers high-quality fundraising activity, including direct mail appeals, telemarketing campaigns and other locally delivered fundraising activities, helping supporters engage with and support World Animal Protection’s work. The postholder works with colleagues across fundraising, product development, supporter journeys, legal and governance functions, and manages relationships with external suppliers and agencies to ensure activities are effective, compliant and delivered to a high standard. The role also provides local fundraising expertise to adapt and deliver fundraising products in the UK, coordinates campaign production and supporter response handling, monitors supplier and campaign performance, and uses market insight and operational data to improve future fundraising. Full-time staff work 35 hours per week, Monday to Friday, with flexible working hours that may need to fit the requirements of a global organisation.

Requirements

Significant experience delivering direct fundraising campaigns, including direct mail, telemarketing or similar fundraising activities.
Strong understanding of fundraising operations, including campaign planning, production, fulfilment, supporter response handling and supplier management.
Experience managing relationships with fulfilment houses, mailing providers, telemarketing agencies or other external suppliers.
Knowledge of fundraising legislation, regulation and industry codes relevant to the UK market.
Ability to translate fundraising priorities into effective operational delivery and supporter-facing activity.
Strong stakeholder management and relationship-building skills, working effectively with colleagues, suppliers and external partners.
Ability to identify operational issues, recommend practical improvements and contribute to continuous improvement.
Excellent organisational and project-management skills, with the ability to manage multiple campaigns and priorities simultaneously.

Nice To Haves

Experience working in fundraising, marketing or not-for-profit organisations.
Familiarity with CRM systems or fundraising campaign management processes.

Responsibilities

Deliver direct fundraising activity across the UK market in line with organisational priorities and objectives.
Plan and implement direct mail appeals, telemarketing campaigns and other locally delivered fundraising activities.
Provide local fundraising expertise to support adaptation and delivery of fundraising products within the UK.
Manage relationships with fulfilment houses, mailing providers, telemarketing agencies and other operational suppliers.
Coordinate campaign production, print, mailing, fulfilment and supporter response handling activities.
Monitor supplier performance and campaign delivery, identify issues and implement practical solutions to maintain quality standards.
Work with Governance & Legal Services to ensure fundraising activity complies with relevant legislation, regulations, industry codes and organisational policies.
Use market insight, campaign results and operational data to identify opportunities to improve future fundraising performance.
Build relationships with colleagues across markets and functions to support effective fundraising delivery and continuous improvement.

Benefits

24 days of annual leave per calendar year, prorated for part-time staff.
Two Global Wellbeing midyear closure days and three additional end-of-year days determined by World Animal Protection.
An additional day of annual leave after each year of service, up to a maximum of five additional days.
Option to flex public holidays to an alternate day.
Inclusivity benefits including bereavement/compassionate leave, carers/dependent leave, disability leave, menstrual and menopause leave, pregnancy loss leave, fertility treatment leave, gender-affirming medical leave, companion animal bereavement leave and pawternity leave.
Pension scheme with a 6% employer contribution; employees must contribute a minimum of 4%.
Two days of volunteer leave per year, prorated for part-time staff.
Life assurance of three times annual salary for employees in the pension scheme.
Enhanced gender-neutral parental leave for new parents.
Flexible working options, including compressed hours.
Interest-free season ticket loans after six months of service.
Cycle to work scheme.
Free, confidential Employee Assistance Programme available 24 hours a day, seven days a week, by telephone, email or online, in many languages.
Annual eye test covered.
Opportunities for internal applications and promotion.
Employee development support, including relevant qualifications, professional membership fees and suitable study leave.