Digital Strategy Manager
About The Position
Prime Healthcare is an award-winning health system headquartered in Ontario, California, operating 54 hospitals and more than 360 outpatient locations in 15 states. The organization has more than 60,000 employees and physicians and provides more than 3.0 million patient visits annually. Prime Healthcare is seeking a Digital Strategy Manager to join its corporate team. The Digital Strategy Manager serves as the organization’s subject matter expert for digital marketing campaigns and social media, supporting and advising Prime Healthcare hospitals across the country. The role develops and executes corporate social media campaigns aligned with marketing and business goals. It works with hospital marketing and communications leaders to educate and assist them in creating cohesive digital marketing, recruitment, and social media strategies that complement hospital marketing and HR/recruitment efforts. The role uses analytics and KPI reporting to measure campaign success.
Requirements
- Bachelor’s degree in a related field.
- At least five years of hospital or healthcare experience.
- Knowledge of healthcare trends.
- Knowledge and experience in marketing and social media trends and best practices.
- Strong communication and writing skills.
- Critical thinking skills.
- Ability to work autonomously and be self-driven.
- Ability to work well independently and with others.
- Graphic design knowledge and ability.
- Data-driven and analytical mindset.
Nice To Haves
- Experience writing for the web, presentations, and executive communications.
- Proficiency with Meta Business Suite and Google Campaigns.
- Experience with recruitment digital media strategy.
- Canva Enterprise and graphic design experience.
Responsibilities
- Serve as the subject matter expert for digital marketing campaigns and social media across the organization.
- Support and provide guidance to Prime Healthcare hospitals across the country.
- Develop and execute corporate social media campaigns aligned with marketing and business goals and objectives.
- Work with hospital marketing and communications leaders to educate and assist with creating cohesive digital marketing, recruitment, and social media strategies.
- Ensure digital strategies work in conjunction with hospital marketing and HR/recruitment efforts.
- Use analytics and report on KPIs to measure success.
Benefits
- Paid time off
- 401K retirement plan
- Medical coverage
- Dental coverage
- Vision coverage
- Tuition reimbursement
- Voluntary benefit options
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What This Job Offers
Job Type
Full-time
Career Level
Manager
