Digital Strategy Manager

Fusable•,

3d•$85,000 - $105,000

About The Position

As a Digital Strategy Manager on the Client Strategy team, you will own digital strategy for a book of OEM and dealer accounts across the construction, agriculture, and trucking equipment industries. You will partner with aligned sales representatives to translate client business goals into integrated programs spanning off-platform paid media, on-platform inventory across CCJ, Overdrive, Equipment World, and Trucks Parts Service, and content from Fusable’s in-house Content Studio. You will serve as the strategic engine behind sales by joining pitches, shaping proposals, and advising clients on how their media can support their businesses. The team emphasizes continuity with accounts and building trust to support longer-term, multi-year partnerships. Success is measured by revenue impact within the aligned book, client health, and operational excellence in proposal turnaround and strategy planning. The role includes developing annual and campaign-level strategies, supporting sales discovery and proposals, designing integrated programs, handing off approved programs for execution, interpreting performance data, and contributing to team tools and product decisions. The position also involves tracking emerging digital platforms, advertising products, and measurement approaches, including AI search and chat ad formats.

Requirements

At least 4 years of experience in digital media strategy, media planning, or client strategy.
Hands-on knowledge of digital marketing disciplines, including paid search, paid social, programmatic, audience targeting, and campaign measurement.
Proven experience building proposals and presenting strategy to clients, agencies, and senior stakeholders.
Experience partnering closely with sales teams in a pre-sales, solutions, or sales engineering capacity.
Strong business acumen and ability to connect digital performance to client business outcomes.
Analytical, data-driven approach and ability to turn campaign data into clear insights and recommendations.
Excellent written and verbal communication skills, with a direct and structured style.
Strong organizational skills and ability to manage multiple accounts, proposals, and deadlines simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Experience in B2B, industrial, or equipment markets, including construction, agriculture, or transportation.
Familiarity with Google Ads, Meta, LinkedIn, programmatic DSPs, or CM360.

Responsibilities

Build annual and campaign-level digital strategies for assigned OEM and dealer accounts, considering each client’s market position, sales cycle, and dealer network.
Translate client business goals—including demand generation, dealer traffic, market share, and product launches—into media and content plans with defined KPIs.
Sequence programs across the client year into multi-quarter roadmaps that support renewals and long-term partnerships.
Partner with aligned sales representatives throughout discovery calls, pitches, and renewal conversations.
Research accounts, competitors, and category trends before client pitches and conversations.
Assist sales with proposal development and RFP responses using Fusable’s data and marketing insights.
Develop unified, multichannel programs combining off-platform paid media with on-platform inventory.
Recommend channel mix, audiences, targeting, and budget allocation based on client objectives, data, and performance history.
Brief the Content Studio on written, video, and audio assets that support media plans.
Hand off approved programs to Digital Specialists and Account Coordinators using complete, clear briefs.
Interpret performance data into client-ready insights and support quarterly business reviews (QBRs) that communicate results and next steps.
Monitor emerging digital platforms, ad products, and measurement approaches, including AI search and chat ad formats, and help bring them to market.
Enable sales representatives to position and sell new digital capabilities.
Contribute to reusable team tools, including packaging, audit frameworks, research kits, and templates, and relay field feedback into product decisions.