Senior Manager, Digital Content Strategy

RONALD MCDONALD HOUSE NEW YORK•New York, NY

8d•$0 - $110,000•Hybrid

About The Position

The Senior Manager, Digital Content Strategy develops and implements the organization’s digital content strategy and maintains a consistent, compelling brand presence across owned digital channels. The role architects social media strategy, translating organizational priorities and impact into engaging content that builds awareness and community engagement, grows channels, supports fundraising, and reinforces the organization’s mission. Working collaboratively across departments, the Senior Manager develops integrated content strategies, oversees editorial planning and social media execution, and ensures digital communications reflect the organization’s voice, values, and strategic objectives. The role combines strategic thinking, creative execution, and data-driven decisions to strengthen digital presence and deepen engagement with key audiences. The position is hybrid, typically working three days per week at the House, with flexibility based on events, content capture, meetings, and other organizational activities. Some local/day travel and some evening, weekend, and holiday work may be necessary. The work takes place in an office within a facility providing temporary accommodations to pediatric patients and their families. The building is staffed 24 hours a day, seven days a week, and the environment can be moderate to loud. The role uses standard office equipment; work is mostly indoors, with some outdoor work and possible extended standing or walking during major events. The base salary begins at $110,000 annually, and the role is eligible for participation in the organization’s bonus program.

Requirements

Bachelor’s degree required.
At least 4–6 years of professional experience in content/digital strategy, marketing, advertising, graphic design, communications, or a related field.
Demonstrated proficiency with Adobe Creative Suite, including InDesign, Illustrator, Acrobat Pro, and Cloud; Microsoft Office, including Excel, Word, PowerPoint, and Outlook; and social platforms.
Experience capturing and publishing photography and video for social media and digital platforms.
Experience with digital and social media analytics and reporting.
Excellent written and verbal communication skills, with attention to detail and design aesthetics.
Strong editorial instincts and creative sensibility, with ability to produce multimedia assets that drive engagement and growth.
Ability to contribute ideas, collaborate, and participate as a flexible, responsive team member.
Strong organizational and administrative skills, including management of production timelines and workflows across concurrent projects and deadlines.
Ability to work independently, make decisions, solve problems, and prioritize in a fast-paced, multitasking environment.
Ability to listen effectively, evaluate information, and respond to members, stakeholders, providers, and internal and external clients.
Positive and respectful interpersonal skills, and ability to remain professional and compassionate when interacting with families in crisis.
Resourceful, attentive, intuitive, observant, positive, and helpful demeanor, with ability to manage relationships with personnel, leadership, volunteers, and external partners.
Ability to work some nights, weekends, and holidays for events and content capture.
A portfolio of work is required and will be reviewed to qualify for the position.

Nice To Haves

Nonprofit industry experience.
Knowledge of additional languages.

Responsibilities

Lead content planning and social media strategy across platforms, maintaining a consistent brand voice, visual identity, messaging, and audience experience.
Manage and optimize the social media ecosystem through platform-specific storytelling, best practices, trend monitoring, and innovative approaches to engagement and reach.
Capture, produce, write, and publish written, visual, and video social media content in line with brand standards, organizational messaging, and accessibility guidelines.
Create social-first content, including short-form video, reels, motion graphics, and story-driven posts.
Oversee proactive community management, cultivate audience interactions, respond to inquiries, strengthen online relationships, and protect brand reputation.
Maintain, organize, and guide organizational use of the content asset library, including images, videos, copy, and templates.
Develop social media toolkits, campaign assets, and digital activation resources for community members, supporters, ambassadors, volunteers, partners, and independent fundraisers.
Collaborate with internal departments and external partners to coordinate integrated campaigns supporting fundraising, awareness, advocacy, and organizational initiatives.
Identify opportunities to use user-generated content, influencer engagement, and strategic partnerships to expand reach and deepen community engagement.
Monitor social media trends, platform updates, digital marketing innovations, and nonprofit communications practices.
Manage pro-bono partners and serve as a strategic partner to vendors, supporting consistent and effective relationships.
Test content formats, storytelling techniques, and digital engagement strategies to enhance audience connection and mission visibility.
Act as a brand ambassador and strategic partner, ensuring digital communications reinforce the organization’s mission, vision, and values.
Support ongoing marketing and communications activities and provide coverage as needed when other team members are absent.
Observe facility and operational conditions to help maintain a safe and secure environment, and report violations or concerns in a timely manner.
Serve as a resource for staff, families, guests, volunteers, donors, and other community members.