Senior Manager, Digital Content Strategy

RONALD MCDONALD HOUSE NEW YORK•New York, NY

7d•Hybrid

About The Position

The Senior Manager, Digital Content Strategy develops and implements the organization’s digital content strategy and maintains a consistent, compelling brand presence across its owned digital channels. The role leads social media strategy, translating organizational priorities and impact into content that builds awareness, community engagement, channel growth, fundraising support, and visibility for the organization’s mission. It combines strategic planning, creative production, collaboration, and data-informed decision making to strengthen digital engagement with key audiences. The position oversees content planning, editorial workflows, social media execution, community management, asset-library use, campaign resources, and coordination with internal departments, partners, and vendors. It also supports broader marketing and communications activities and helps maintain a safe and welcoming environment for staff and guests. This is a hybrid role, typically requiring three days per week at the House, with flexibility based on events, content capture, meetings, and other organizational needs. The office is located in a facility that provides temporary accommodation to pediatric patients and their families. Some local/day travel, outdoor work, and extended standing or walking during major events may be required. The building operates 24 hours a day, seven days a week, and some evening, weekend, and holiday work may be necessary. The work environment is an office setting with moderate to loud noise levels. The role routinely uses standard office equipment. The stated base salary begins at $110,000 annually, and the position is eligible for the organization’s bonus program.

Requirements

Bachelor’s degree.
At least 4–6 years of professional experience in content or digital strategy, marketing, advertising, graphic design, communications, or a related field.
Proficiency with Adobe Creative Suite, including InDesign, Illustrator, Acrobat Pro, and Creative Cloud.
Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook, and with social platforms.
Experience capturing and publishing photo and video for social media and digital platforms.
Experience with digital and social media analytics and reporting.
Excellent written and verbal communication skills, with attention to detail and design aesthetics.
Strong editorial instincts and creative sensibility, with the ability to produce multimedia assets that drive engagement and growth.
Ability to contribute ideas, collaborate, and work as a flexible, responsive team member.
Strong organizational and administrative skills, including managing production timelines and workflows across concurrent projects and deadlines.
Ability to work independently, make decisions, solve problems, and prioritize in a fast-paced, multitasking environment.
Ability to listen, evaluate, and respond effectively to members, stakeholders, providers, and internal and external clients.
Positive and respectful interpersonal skills, with the ability to remain professional and compassionate when interacting with families in crisis.
Hospitable, resourceful, attentive, intuitive, observant, positive, and helpful demeanor, with the ability to manage relationships with internal personnel, leadership, volunteers, and external partners.
Ability to work some nights, weekends, and holidays for events and content capture as needed.
A portfolio of work is required and will be reviewed to qualify for the position.

Nice To Haves

Nonprofit industry experience.
Knowledge of additional languages.

Responsibilities

Lead content planning and social media strategy across all platforms, ensuring a consistent brand voice, visual identity, messaging, and audience experience.
Manage and optimize the social media ecosystem by developing platform-specific storytelling, applying best practices, monitoring trends, and recommending approaches to increase engagement and reach.
Capture, produce, write, and publish written, visual, and video social media content in alignment with brand standards, organizational messaging, and accessibility guidelines.
Produce social-first content, including short-form video, reels, motion graphics, and story-driven posts.
Oversee proactive community management, cultivate audience interactions, respond to inquiries, strengthen online relationships, and protect the organization’s reputation.
Maintain, organize, and guide organizational use of the content asset library, including images, videos, copy, and templates.
Develop social media toolkits, campaign assets, and digital activation resources for community members, supporters, ambassadors, volunteers, partners, and independent fundraisers.
Collaborate with Development, Digital, Programs, Family Support, Volunteers, Executive Leadership, and external partners on integrated fundraising, awareness, advocacy, and organizational campaigns.
Identify opportunities to use user-generated content, influencer engagement, and strategic partnerships to expand reach and deepen community engagement.
Monitor social media trends, platform updates, digital marketing innovations, and nonprofit communications practices.
Manage pro-bono partners and serve as a strategic partner to vendors, supporting consistent and effective relationships.
Test new content formats, storytelling techniques, and digital engagement strategies.
Serve as a brand ambassador and strategic partner, ensuring digital communications reflect the organization’s mission, vision, and values.
Support ongoing marketing and communications activities and provide coverage as needed when others on the team are absent.
Observe facility and operational conditions, help maintain a safe and secure environment, and report violations or concerns promptly.
Serve as a resource for staff, families, guests, volunteers, donors, and other community members.