Digital Solutions Manager, Home Services Specialist

Townsquare Ignite•Dallas, TX
•$150,000 - $200,000•Remote

About The Position

Townsquare Ignite is seeking a Digital Solutions Manager for its specialty Home Services division, which serves businesses in industries such as HVAC, plumbing, windows, roofing, and general contracting. The role helps these businesses grow through targeted digital marketing strategies using Ignite and Interactive solutions. It focuses on finding and securing new clients, managing client relationships, meeting marketing objectives, and driving growth through full-funnel digital solutions. This is a remote, client-facing position requiring close collaboration with a team and local businesses.

Requirements

  • At least 2 years of experience in programmatic media.
  • Experience in digital marketing, advertising sales, or business development; home services experience is preferred.
  • Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
  • Ability to build relationships with local service providers and understand their business needs.
  • Entrepreneurial mindset and a problem-solving approach to client challenges.
  • Proven ability to manage multiple accounts and drive revenue growth.

Nice To Haves

  • BA/BS degree.
  • Experience in the home services industry.

Responsibilities

  • Drive digital sales revenue by securing new Home Services clients and expanding relationships with existing businesses.
  • Serve as a trusted marketing partner, providing industry insights and tailored digital advertising solutions aligned with clients’ business objectives.
  • Use an organic and targeted sales approach combining website development, SEO, Business Management Platform integrations, and programmatic strategies through LSA, SEM, Direct Mail, and Ignite solutions.
  • Conduct virtual and in-person consultations about industry trends, digital marketing, and performance-driven advertising strategies.
  • Manage pre-sale and post-sale processes, using data-driven insights and campaign recommendations to exceed client expectations.
  • Use reporting tools to assess campaign effectiveness and recommend actions that support incremental client growth.
  • Participate in regular virtual team meetings with the camera on and maintain active communication and collaboration across departments.

Benefits

  • Three weeks of PTO and nine paid holidays.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Casual, high-energy work environment.
  • Opportunity for upward mobility and internal promotion.
  • Company-provided laptop.
  • Competitive salary plus bonus program.
  • Comprehensive training program.
  • Supportive culture encouraging personal and professional development.
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