Digital Solutions Manager

Townsquare Ignite • Lansing, MI

8d • $150,000 - $200,000 • Hybrid

About The Position

Townsquare Ignite is seeking a Digital Solutions Manager to provide cross-platform, full-funnel digital marketing solutions and grow digital business with local advertisers in Central and West Michigan. This hybrid position requires candidates to live in Michigan and be available to work in person with the regional team.

The manager will identify and qualify prospects, secure new clients, and manage client relationships to meet objectives and expand existing business. As the team’s digital sales resource, this person will help colleagues close business while also developing new business independently. The role is fast-paced and client-facing, with multiple clients and opportunities to manage each day.

Townsquare Ignite combines its owned digital properties, proprietary programmatic advertising technology, and in-house demand and data management platform. Its advertising solutions span desktop, mobile, apps, connected TV, email, paid search, and social media, with display, video, and native executions. The role includes using campaign performance data to recommend improvements, supporting the local sales team, and helping clients achieve their marketing goals.

Requirements

• Proven track record of achieving digital sales quotas.
• Proven track record of selling digital marketing products, including Search, Social, and Programmatic.
• Proven track record of growing new business.
• Advanced knowledge and understanding of digital research tools and methodologies.
• Superior presentation, interpersonal, and communication skills.
• Bachelor of Arts or Bachelor of Science degree.
• At least 2 years of digital sales experience.
• Experience with PowerPoint and Excel.
• Must reside in Michigan and be available to work in person with the Central and West Michigan team.
• Must be eligible to work in the United States.

Nice To Haves

• IAB Certification.

Responsibilities

• Manage the sales pipeline and meet individual and team digital sales goals.
• Build relationships with local businesses and agencies, serving as a trusted marketing partner and providing guidance to meet shared objectives.
• Use an entrepreneurial approach to solve customer problems with tailored, straightforward solutions.
• Conduct virtual and in-person meetings, demonstrating expertise in the industry and advertising solutions while understanding customers’ visions and objectives.
• Develop new business independently and with the local team, and collaborate with colleagues to grow existing business.
• Own pre-sale and post-sale processes, exceed customer expectations, and deliver results.
• Interpret performance reports for clients and the local team, and use performance data to recommend campaigns that generate incremental sales.
• Provide strategic sales leadership by setting appropriate goals, informing decisions, and helping design scalable, long-term solutions.
• Coach, mentor, and train the sales team on digital products and industry trends to support sales of full-funnel solutions.
• Participate in regular virtual team meetings with the camera on to encourage collaboration, communication, and connection across departments.

Benefits

• Competitive base pay with an uncapped commission plan.
• Three weeks of paid time off.
• Nine paid holidays, including two personal or floating holidays.
• Health, dental, and vision coverage.
• 401(k).
• World-class training opportunities and client solutions, including access to the company’s own DMP.
• Growth and upward-mobility opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level