Digital Solutions Manager, Legal Specialist

Townsquare Ignite • Dallas, TX

8d • Remote

About The Position

Townsquare Ignite is hiring a remote Digital Solutions Manager specializing in the legal vertical. The role partners with law firms across practice areas including personal injury, mass torts, criminal defense, and family law to sell and manage performance-driven digital marketing solutions intended to generate qualified leads and signed cases. This is a consultative, client-facing position focused on acquiring new business, building long-term partnerships, and increasing revenue through tailored, compliance-conscious marketing strategies.

The manager works with internal Media Buying, Account Management, and Creative teams to meet client goals, with an emphasis on return on investment, scalability, and sustainable growth. Solutions may include websites, SEO, paid search, paid social, connected TV, and programmatic advertising. The role also involves managing campaigns before and after sale, analyzing results, and recommending optimizations. The position is remote and requires close collaboration with a team, including regular virtual meetings with the camera on.

Requirements

• At least 2 years of experience in programmatic media.
• Experience in digital marketing, advertising sales, or business development; experience in the legal industry is preferred.
• Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
• Ability to build relationships with legal practices and understand their business needs.
• Entrepreneurial mindset and a problem-solving approach to client challenges.
• Demonstrated ability to manage multiple accounts and drive revenue growth.

Nice To Haves

• BA/BS degree.
• Experience in digital marketing, advertising sales, or business development within the legal industry.

Responsibilities

• Acquire new law firm clients and expand relationships with existing legal partners to drive digital sales revenue.
• Provide legal marketing insights and customized advertising strategies aligned with firms’ growth objectives, case volume goals, and geographic markets.
• Sell full-funnel digital marketing solutions, including website solutions, SEO, paid search, paid social, connected TV, and programmatic advertising, while adhering to legal advertising compliance standards.
• Conduct virtual and in-person consultations with law firm decision-makers about legal marketing trends, competitive dynamics, and ROI-focused strategies.
• Manage pre-sale and post-sale campaign processes in partnership with internal teams, ensuring campaigns are strategically launched and continuously optimized.
• Use reporting and analytics tools to assess campaign effectiveness and translate performance data into recommendations that support case growth and client success.
• Participate in regular virtual team meetings with the camera on and maintain active communication and collaboration across departments.

Benefits

• 3 weeks of PTO
• 9 paid holidays
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company-provided laptop
• Competitive salary and bonus program
• Comprehensive training program
• Positive and supportive culture that encourages personal and professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed