Digital Solutions Manager

Townsquare Ignite•Lansing, MI
•$150,000 - $200,000•Hybrid

About The Position

Townsquare Ignite is seeking a Digital Solutions Manager to provide cross-platform, full-funnel digital marketing solutions and grow digital business with advertisers in local communities. The role identifies and qualifies new business prospects, secures new clients, manages client relationships, and expands existing business. The manager serves as the team's digital sales expert, assisting colleagues in closing business while also developing new business independently. This is a fast-paced, client-facing position involving multiple clients and opportunities each day. The position is hybrid and requires candidates to reside in Michigan and be available to work in person with the Central & West Michigan team. The Digital Solutions Manager manages the sales pipeline and goals, advises clients, leads campaign strategy and delivery, and coaches the sales team on digital products and industry trends. Compensation includes a base salary of $65,000–$75,000 and an uncapped commission plan. Year-one total compensation, based on experience and performance, is listed as $150,000–$200,000.

Requirements

  • Proven track record of achieving digital sales quotas.
  • Proven track record of selling digital marketing products, including Search, Social, and Programmatic.
  • Proven track record of growing new business.
  • Advanced knowledge and understanding of digital research tools and methodologies.
  • Superior presentation, interpersonal, and communication skills.
  • Minimum of 2 years of digital sales experience.
  • Experience with PowerPoint and Excel.
  • BA/BS degree.
  • Must reside in Michigan and be available to work in person with the Central & West Michigan team.
  • Must be eligible to work in the U.S.

Nice To Haves

  • IAB Certification.

Responsibilities

  • Manage the sales pipeline and meet digital sales goals individually and for the team.
  • Build relationships with local businesses and agencies, acting as a trusted marketing partner and providing relevant customer guidance and insights.
  • Use an entrepreneurial mindset to solve complex problems with tailored, straightforward customer solutions.
  • Conduct virtual and in-person meetings, demonstrating subject matter expertise and knowledge of customers’ visions and objectives.
  • Cultivate new business independently and with the local team, and collaborate with team members to grow existing business.
  • Own the pre-sale and post-sale process, ensuring customer expectations are exceeded and results are delivered.
  • Interpret performance reports for local teams and clients and use performance data to recommend campaigns that generate incremental sales.
  • Provide strategic sales leadership by determining goals, informing decisions, and helping design scalable, long-term solutions while delivering immediate results.
  • Coach, mentor, and train sales team members on digital product offerings and industry trends to help them sell full-funnel solutions.
  • Participate in regular virtual team meetings with the camera on to support collaboration, engagement, and communication across departments.

Benefits

  • Competitive base salary plus an uncapped commission plan.
  • Three weeks of paid time off.
  • Nine paid holidays, including two personal/floating holidays.
  • Health, dental, and vision coverage.
  • 401(k).
  • World-class training opportunities and client solutions, including access to the company’s own DMP.
  • Growth and upward mobility opportunities.
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