Digital Solutions Manager

Townsquare Ignite • Lansing, MI

2d • Hybrid

About The Position

Townsquare Ignite is hiring a Digital Solutions Manager to grow digital advertising business with local advertisers in Central and West Michigan. This hybrid, client-facing position requires candidates to reside in Michigan and be available to work in person with the regional team. The manager provides cross-platform, full-funnel digital marketing solutions, identifies and qualifies prospects, secures new clients, and manages relationships to meet client objectives and expand existing business. The role also serves as a digital sales resource for the local team, supporting colleagues in closing business while developing new business independently.

The position involves managing multiple clients and opportunities in a fast-paced environment. The manager owns the pre-sale and post-sale process, uses campaign performance data to recommend improvements, and helps create scalable solutions that deliver both immediate results and future value. They also coach and train sales team members on digital products and industry trends, and participate in regular virtual team meetings with the camera on.

Townsquare Ignite combines owned and operated digital properties, proprietary advertising technology, first-party data, and an in-house demand and data management platform. Its solutions span desktop, mobile, apps, connected TV, email, paid search, and social media, with display, video, and native advertising formats, supported by an in-house creative team. The company describes Ignite as its fastest-growing division and offers training and opportunities for internal growth.

Requirements

• Proven track record of achieving digital sales quotas.
• Proven track record of selling digital marketing products, including Search, Social, and Programmatic.
• Proven track record of growing new business.
• Advanced knowledge and understanding of digital research tools and methodologies.
• Superior presentation, interpersonal, and communication skills.
• Bachelor’s degree (BA/BS).
• At least 2 years of digital sales experience.
• Experience with PowerPoint and Excel.
• Must reside in Michigan and be available to work in person with the Central and West Michigan team.
• Must be eligible to work in the United States.

Nice To Haves

• IAB Certification.

Responsibilities

• Manage the sales pipeline and meet individual and team digital sales goals.
• Build relationships with local businesses and agencies, serving as a trusted marketing partner and providing relevant insights and guidance.
• Develop tailored, simple solutions to address customers’ complex problems.
• Conduct virtual and in-person meetings, demonstrating subject matter expertise and understanding of clients’ visions and objectives.
• Cultivate self-generated new business and new business with the local team, and collaborate with colleagues to grow existing business.
• Own the pre-sale and post-sale process and ensure customer expectations are exceeded and results are delivered.
• Interpret performance reports for clients and the local team, and use campaign data to make recommendations that can produce incremental sales.
• Provide strategic sales leadership by determining goals, informing decisions, and helping design scalable, long-term solutions.
• Coach, mentor, and train the sales team on digital products and industry trends to help them sell full-funnel solutions.
• Participate in regular virtual team meetings with the camera on to support collaboration and communication across departments.

Benefits

• Competitive base pay plus an uncapped commission plan.
• Three weeks of paid time off.
• Nine paid holidays, including two personal or floating holidays.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• World-class training opportunities and access to the company’s own DMP.
• Unlimited growth potential and upward mobility opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level