Digital Sales Specialist

Midwest Communications • Duluth, MN

3d • Onsite

About The Position

Midwest Communications, Inc. is hiring a Digital Sales Specialist to support sales teams in Duluth and Hibbing, Minnesota, working from the Duluth office. The role collaborates with an established sales team and offers the opportunity to develop client relationships and build a book of business in the communities served. The specialist helps local businesses address marketing challenges through customized digital and on-air advertising strategies, while serving as the team's digital expert.

Requirements

• Bachelor's degree in digital marketing, advertising, business, or a related field.
• Proven track record of meeting or exceeding sales goals.
• Excellent communication and relationship-building skills.
• Valid Minnesota driver's license, ability to pass a motor vehicle check, and satisfactory background check.
• Hands-on knowledge of Google Ads, Meta Business Suite, and Google Analytics (GA4).
• Confidence with prospecting, cold calling, and presenting to business owners.
• Ability to explain digital marketing in simple terms.
• Self-starter who is organized and able to manage multiple clients and campaigns.
• Proficiency in Excel and PowerPoint or Google Slides.

Responsibilities

• Meet clients face-to-face, conduct needs analyses, and present customized proposals.
• Collaborate with sales consultants to develop effective marketing strategies, including on-air and digital advertising.
• Build digital marketing packages incorporating SEM/SEO, display ads, social media, email marketing, OTT/CTV, and streaming audio.
• Pair digital campaigns with on-air schedules to provide multi-platform reach.
• Track campaign performance metrics, review consumer trends, and adjust active campaigns to improve client ROI.
• Grow accounts through renewals and upsells.
• Present campaign reports to clients, explaining results and next steps in plain language.
• Train sales consultants and join them on client calls as the team's digital expert.
• Stay current on digital advertising platforms and best practices.
• Manage the sales pipeline in CRM and meet or exceed monthly revenue goals.

Benefits

• $50,000 annual base salary, with the opportunity to grow earnings as the business grows.
• Competitive benefit packages and a great working environment.
• Paid time off and holidays.
• Health, dental, and vision insurance.
• 401(k).
• Flexible spending accounts.
• Life insurance and disability coverage.
• Opportunities to grow within Midwest Communications, Inc.

What This Job Offers

• Job Type: Full-time