Digital Sales Specialist

Midwest Communications • Duluth, MN

2d • Onsite

About The Position

Midwest Communications, Inc. is seeking a Digital Sales Specialist to support sales teams serving Duluth and Hibbing, Minnesota. The position works from the Duluth office and combines collaboration with an established sales team with opportunities to develop client relationships and build an individual book of business. The specialist helps local businesses address marketing challenges through customized digital and multimedia advertising strategies, campaign optimization, and clear reporting. The company describes its environment as laid-back and collaborative, with autonomy, support, and opportunities for growth.

Requirements

• Bachelor's degree in digital marketing, advertising, business, or a related field.
• Proven track record of meeting or exceeding sales goals.
• Enjoys interacting with people and helping them solve problems.
• Excellent communication and relationship-building skills.
• Valid Minnesota driver's license, ability to pass a motor vehicle check, and satisfactory background check.
• Hands-on knowledge of Google Ads, Meta Business Suite, and Google Analytics (GA4).
• Confidence prospecting, cold calling, and presenting to business owners.
• Ability to explain digital marketing in simple terms.
• Self-starter who is organized and able to manage multiple clients and campaigns.
• Proficiency in Excel and PowerPoint or Google Slides.

Responsibilities

• Meet clients face-to-face, conduct needs analyses, and present customized proposals.
• Collaborate with sales consultants to create marketing strategies, including on-air and digital advertising.
• Build digital marketing packages that may include SEM/SEO, display advertising, social media, email marketing, OTT/CTV, and streaming audio.
• Pair digital campaigns with on-air schedules to provide multi-platform reach.
• Track campaign performance and consumer trends, and adjust active campaigns to improve client ROI.
• Grow accounts through renewals and upsells.
• Present campaign reports to clients, explaining results and next steps in plain language.
• Serve as the team's digital expert by training sales consultants and joining them on client calls.
• Stay current on digital advertising platforms and best practices.
• Manage the sales pipeline in CRM and meet or exceed monthly revenue goals.

Benefits

• Paid time off and holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending accounts
• Life insurance
• Disability coverage
• Opportunities to grow within Midwest Communications, Inc.

What This Job Offers

• Job Type: Full-time