Digital Product Specialist Sales - Outside Sales

Builders FirstSource•Anchorage, AK

5d•Hybrid

About The Position

The Digital Product Specialist (DPS) plays a critical role in driving digital transformation and revenue growth across the region by enabling seamless integration of online and offline sales channels. This position serves as a key change agent, educator, and commercial driver within the organization. The DPS accelerates digital adoption, boosts sales productivity, and unlocks new revenue streams by seamlessly integrating technology, data, and field execution. This role is instrumental in modernizing the sales approach and ensuring the region remains competitive in an increasingly digital marketplace. It is accountable for driving substantial incremental revenue growth through digital initiatives deployed across the region.

Requirements

5+ years of proven sales experience in the architecture, estimating, building products or construction industry.
2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized.
Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.
Strong knowledge of construction industry
Advanced knowledge of the digital product
High level of self-motivation
Excellent verbal and written communication skills
Excellent presentation, negotiating, and influencing skills
Ability to think strategically with proven problem-solving skills.
Flexible, able to adjust and change direction as the business and technology environments evolve and change.
Working knowledge of business-to-business selling
Able to quickly learn other software and workflow tools that are required to maintain business processes.
Proficiency in Microsoft Office Suite. Demonstrated expertise in using Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

Responsibilities

Champion the adoption and effective use of MyBldr across the region by coaching sales teams, demonstrating value, and ensuring consistent utilization to enhance customer engagement and operational efficiency.
Act as the regional subject matter expert and trainer for SF.com, equipping sales teams with the knowledge and skills needed to leverage the platform effectively for pipeline management, customer tracking, and reporting.
Lead the rollout and sustained use of Paradigm for estimates, partnering with sales reps to integrate the tool into their workflow, improve accuracy, and accelerate the sales cycle.
Drive measurable revenue growth through digital channels by converting ecommerce leads into sales opportunities and supporting account teams in closing business generated online.
Execute and support targeted campaigns, including: Permit-based campaigns to capture high-intent opportunities, Lost customer re-engagement campaigns, Declining account recovery initiatives, Additional targeted programs designed to expand market share and increase wallet share.
Ensure alignment between digital tools, field sales, and customer touchpoints to deliver a consistent and high-quality customer experience across all channels.
Serve as the primary conduit between field teams and product/technology, providing structured feedback, prioritizing enhancements, and ensuring platforms reflect real market needs.
Other duties as assigned.