Digital Sales Manager - North Bay Chrysler
About The Position
North Bay Chrysler is seeking a driven and energetic Digital Sales Manager to lead their online sales operation and drive the future of digital automotive retail. This leadership role involves ensuring every lead receives a world-class experience, maximizing opportunities, and making customers feel valued. The position offers a clear path for growth into senior leadership within the 401 Auto Group, with investment in development, mentorship, and advancement opportunities. The Digital Sales Manager will help shape the dealership's digital sales strategy by working with senior leadership to improve customer engagement, increase lead conversion, streamline processes, and identify new growth opportunities. This role influences marketing, communication, and sales strategies in the digital marketplace, aiming to build a best-in-class customer experience from the initial online interaction.
Requirements
- Automotive dealership experience is strongly preferred.
- Experience using dealership CRM platforms such as Dabadu, VinSolutions, DealerSocket, or similar.
- Excellent written and verbal communication skills.
- Strong organizational and time-management abilities.
- Competitive, self-motivated, and goal-oriented.
- Comfortable working in a fast-paced, high-volume environment.
- Passion for customer service, technology, and continuous improvement.
- A leader who enjoys solving problems, building processes, and driving measurable results.
Responsibilities
- Lead and manage all incoming digital sales leads from AutoTrader, dealership websites, OEM programs, social media, Google, phone calls, live chat, and third-party lead providers.
- Respond with speed, professionalism, and purpose to every customer inquiry.
- Build rapport, qualify customer needs, and create excitement before customers ever step into the dealership.
- Book, confirm, and manage appointments while maintaining industry-leading show and closing ratios.
- Partner with the Sales Managers to maximize every opportunity and deliver exceptional customer experiences.
- Maintain accurate CRM activity, customer communication, and follow-up processes.
- Track and report on KPIs, including response times, appointment rates, show rates, closing percentages, and lead conversion.
- Develop innovative lead-generation initiatives and work closely with the marketing team to increase digital traffic and engagement.
- Analyze performance metrics and recommend strategies to improve sales, customer satisfaction, and operational efficiency.
- Help shape the dealership's digital retail strategy and customer journey.
Benefits
- Competitive salary plus performance-based bonus structure.
- Comprehensive health and dental benefits.
- Ongoing training, mentorship, and leadership development.
- Opportunities for advancement throughout the 401 Auto Group.
- A modern, technology-driven work environment.
- A culture that rewards initiative, performance, and teamwork.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
