Digital Project Manager

Mary Free Bed Rehabilitation Hospital•Grand Rapids, MI

4d•Onsite

About The Position

Mary Free Bed Rehabilitation Hospital is seeking a Digital Project Manager to support the planning and execution of digital marketing projects. The role connects marketing, creative, technology, internal stakeholders, and external partners to deliver engaging and effective digital experiences. Working onsite at the Grand Rapids Campus, the Digital Project Manager oversees projects from intake through development and launch and collaborates with the Digital Marketing Manager to manage timelines, priorities, resources, and dependencies. The role calls for an organized, digitally savvy, service-driven professional who can bring structure to complex projects, anticipate challenges, and improve how Mary Free Bed connects with the patients, families, referral sources, and communities it serves. The position leads digital projects through their full lifecycle, translating business and marketing needs into clear requirements and actionable work. It coordinates teams and vendors, manages project schedules and resources, improves workflows, monitors project progress, and reports on efficiency and creative output. It also supports accessible and inclusive digital experiences, keeps current with relevant marketing and technology trends, and contributes to customer service and quality improvement efforts. Mary Free Bed describes its commitment to embracing all people through dignity and respect, expanding opportunities, growing talent, creating welcoming experiences, taking action against discrimination, honoring differences, educating staff and communities, and restoring hope and freedom together. The role requires frequent stationary work and keyboard use, occasional movement around the work location and positioning to perform essential functions, and communication and information reception for the majority of the work time. The organization provides reasonable accommodation in accordance with the ADA and is an equal opportunity employer.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Business, Project Management, or relevant work experience.
3–5 years of experience as a project manager, preferably on digital marketing, website, or technology-enabled projects.
Demonstrated experience managing projects from requirements gathering through development, testing, launch, and optimization.
Working knowledge of digital marketing channels and platforms, including websites, content management systems, email marketing, digital advertising, and analytics.
Familiarity with website development processes, including content management, UX/UI, quality assurance, responsive design, analytics, and accessibility.
Strong writing and proofreading skills.
Knowledge of marketing tools, including print, video, and digital.
Ability to work collaboratively with marketers, designers, writers, developers, agencies, and organizational leaders.
Strong organizational skills, time management, attention to detail, and follow-through.
Strong verbal and written communication and interpersonal skills.
Ability to act with urgency and adapt quickly to changing priorities.
Strong problem-solving skills, including anticipating needs, identifying roadblocks, and adapting to changing priorities.
Ability to influence, build consensus, and move projects forward.
Project management skills or certification.

Responsibilities

Lead digital projects throughout their lifecycle, from intake, discovery, and requirements gathering through development and launch.
Anticipate project challenges and opportunities, aligning marketing efforts with long-term organizational goals.
Develop strategies to improve the reach and impact of marketing assets across platforms and campaigns.
Analyze marketing, design, and content trends to identify opportunities to improve creative execution and audience engagement.
Translate business and marketing needs into clear project requirements and actionable work for digital and creative teams.
Manage timelines, priorities, and resources to keep projects on track, on time, and on budget.
Serve as a central point of contact among marketing, creative, digital, and external stakeholders.
Conduct project kickoff meetings and provide direction on objectives, creative vision, and strategic goals.
Evaluate and refine digital project workflows to improve efficiency, eliminate bottlenecks, and streamline execution.
Identify opportunities to repurpose and optimize existing creative assets across digital platforms.
Work with digital team members, designers, copywriters, videographers, and external vendors to improve creative production processes and deliverables.
Conduct intake meetings with internal stakeholders to clarify objectives, expectations, and strategic alignment.
Keep stakeholders informed about project status, timelines, and potential roadblocks, and make proactive adjustments as needed.
Collaborate with the Digital Marketing Manager to ensure workload distribution and deadlines are realistic and achievable.
Coordinate with external vendors, agencies, and freelancers to support project execution and deliverable quality.
Organize weekly project status meetings to provide transparency and encourage cross-team collaboration.
Provide regular reports on project efficiency, resource allocation, and creative output to support leadership decisions.
Develop creative solutions that improve accessibility and inclusivity and help campaigns resonate with target audiences.
Partner with stakeholders to create digital assets that support accessibility best practices throughout planning, development, and quality assurance.
Stay current on digital marketing, user experience, accessibility, artificial intelligence, and technology trends, and identify opportunities to strengthen Mary Free Bed’s digital presence.
Demonstrate excellent customer service and behavioral standards; encourage, coach, and monitor those standards in team members.
Promote teamwork and direct communication with coworkers, and handle confidential information discreetly and sensitively.
Contribute to quality improvement by identifying problems, seeking solutions, promoting patient and family satisfaction, and participating in departmental customer-service monitoring and reporting.