Digital Marketing Project Manager

Mary Free Bed Rehabilitation Hospital•Grand Rapids, MI

2d•Onsite

About The Position

Mary Free Bed Rehabilitation Hospital is seeking a Digital Marketing Project Manager to support the planning and execution of digital marketing projects. Working onsite at the Grand Rapids Campus, this role oversees projects from intake through development and launch, collaborating with the Digital Marketing Manager to manage timelines, priorities, resources, and dependencies. The position connects marketing, creative, technology, internal stakeholders, and external partners to deliver effective digital experiences for the patients, families, referral sources, and communities served by Mary Free Bed. The role brings structure to complex projects, anticipates challenges, and identifies ways to improve project delivery and digital engagement. It also supports accessible and inclusive digital work, keeps stakeholders informed, coordinates vendors and creative teams, and provides reporting to help leadership make informed decisions. Mary Free Bed emphasizes treating people with dignity and respect, opening opportunities, growing talent, ensuring welcoming experiences, taking action against discrimination, honoring differences, educating staff and communities, and restoring hope and freedom together. Employees are expected to demonstrate excellent customer service, promote teamwork and direct communication, and handle confidential information discreetly and sensitively. The position contributes to quality improvement by identifying problems and seeking solutions, promoting patient and family satisfaction, and participating in efforts to monitor and report customer service. The employer provides reasonable accommodation for qualified applicants or employees with disabilities unless doing so would cause undue hardship. Mary Free Bed is an equal opportunity employer.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Business, Project Management, or relevant work experience.
3–5 years of project management experience, preferably with digital marketing, website, or technology-enabled projects.
Demonstrated experience managing projects from requirements gathering through development, testing, launch, and optimization.
Working knowledge of digital marketing channels and platforms, including websites, content management systems, email marketing, digital advertising, and analytics.
Familiarity with website development processes, including content management, UX/UI, quality assurance, responsive design, analytics, and accessibility.
Strong writing and proofreading skills.
Knowledge of marketing tools, including print, video, and digital.
Ability to collaborate with marketers, designers, writers, developers, agencies, and organizational leaders.
High energy, positive attitude, and strong work ethic.
Excellent organizational and time-management skills, attention to detail, and follow-through.
Outstanding interpersonal skills and strong verbal and written communication abilities.
Sense of urgency and ability to adapt quickly to changing priorities.
Strong problem-solving skills, including anticipating needs, identifying roadblocks, and adapting to changing priorities.
Ability to influence, build consensus, and move projects forward.
Project management skills or certification.
Ability to remain stationary frequently, move around the work location occasionally, use a keyboard frequently, position oneself to perform essential functions occasionally, and receive and communicate information for understanding the majority of the time.
No specific requirements for operating department-specific equipment, ascending or descending equipment or ladders, or transporting, positioning, or exerting force.

Responsibilities

Lead digital projects through the full lifecycle, from intake, discovery, and requirements gathering through development and launch.
Anticipate challenges, identify opportunities, and align marketing efforts with long-term organizational goals.
Develop strategies to improve the reach and impact of marketing assets across platforms and campaigns.
Analyze marketing, design, and content trends to identify opportunities to improve creative execution and audience engagement.
Translate business and marketing needs into clear requirements and actionable work for digital and creative teams.
Manage timelines, priorities, and resources to keep projects on track, on time, and on budget.
Coordinate marketing, creative, digital, and external stakeholders to maintain alignment.
Conduct project kickoff meetings and provide direction on objectives, creative vision, and strategic goals.
Evaluate and refine digital project workflows to improve efficiency, eliminate bottlenecks, and streamline execution.
Identify opportunities to repurpose and optimize existing creative assets across digital platforms.
Work with digital staff, designers, copywriters, videographers, and vendors to improve creative production processes and deliverables.
Conduct intake meetings with internal stakeholders to clarify objectives, expectations, and strategic alignment.
Keep stakeholders informed of project status, timelines, and potential roadblocks, making adjustments as needed.
Collaborate with the Digital Marketing Manager to ensure workload distribution and deadlines are realistic and achievable.
Coordinate with external vendors, agencies, and freelancers to support project execution and deliverable quality.
Organize weekly project status meetings to provide transparency and identify cross-team collaboration opportunities.
Report on project efficiency, resource allocation, and creative output to support leadership decisions.
Develop creative solutions that promote accessibility and inclusivity and resonate with target audiences.
Partner with stakeholders to create digital assets that follow accessibility best practices, incorporating accessibility into planning, development, and quality assurance.
Stay current on digital marketing, user experience, accessibility, artificial intelligence, and technology trends to identify ways to strengthen Mary Free Bed’s digital presence.
Demonstrate excellent customer service and standards of behavior; encourage, coach, and monitor these standards in team members.
Promote teamwork and direct communication with coworkers and handle confidential information discreetly and sensitively.
Contribute to quality improvement by identifying problems and seeking solutions, promoting patient and family satisfaction, and participating in customer-service monitoring and reporting.
Treat everyone with dignity and respect, support opportunity and talent development, foster welcoming experiences, take action against discrimination, honor differences, and educate staff, patients, and communities.