Digital Paid Media Specialist, Paid Search - Remote
About The Position
The Digital Paid Media Specialist, Paid Search, supports the execution and optimization of digital marketing campaigns for Optum, including B2B and B2C initiatives. The role focuses on paid search campaign setup, daily monitoring, quality assurance, budget pacing, optimization, and reporting. The specialist works with marketing partners and internal teams to ensure campaigns meet brand standards, follow best practices, and deliver measurable results. This position is suited to someone with hands-on paid search experience who wants to develop further in a collaborative, fast-paced environment. The position may be performed remotely from anywhere in the United States. Employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy.
Requirements
- At least 3 years of recent experience in a corporate marketing or advertising agency environment.
- At least 3 years of experience leading digital marketing campaign strategy for a department, product line, or workstream.
- At least 3 years of experience planning, delivering, and optimizing paid search campaigns using a third-party platform such as Google Ads, Microsoft Ads, or Search Ads 360.
- At least 3 years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools, or similar.
- Advanced experience managing B2B campaigns.
- Advanced Excel and PowerPoint skills.
- Advanced knowledge of tracking technologies.
Nice To Haves
- Experience with Workfront.
- Experience with Sprinklr, DOMO, and Looker Studio.
- Experience with Bl.ink.
- Experience with Microsoft Suite.
- Experience with SEMrush.
Responsibilities
- Plan and execute digital marketing campaigns for Optum.
- Assist with strategy, campaign setup, optimization, and reporting for B2B and B2C digital marketing campaigns.
- Manage daily campaign optimization, budget pacing, and performance.
- Ensure campaigns adhere to brand standards and best practices and meet industry benchmarks.
- Evaluate and improve internal paid media processes supporting strategic planning and implementation.
- Identify opportunities to improve campaign quality assurance and overall efficiency.
- Build strategic relationships with marketing partners and peers.
- Influence marketing partners to adopt and test new ideas, products, and approaches.
- Develop, analyze, and present campaign performance findings and identify areas for improvement.
Benefits
- Comprehensive benefits package, subject to eligibility requirements.
- Incentive and recognition programs.
- Equity stock purchase plan.
- 401(k) contribution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
