Paid Search Specialist

Moroch Partners•Dallas, TX

4d•Hybrid

About The Position

The Paid Search Specialist plans and manages paid search activities for assigned accounts, translating client objectives, promotional calendars, and business priorities into practical campaign strategies that support efficient customer acquisition. The role conducts keyword, search-query, and audience research; develops compliant and persuasive ad copy; and optimizes campaign structure, targeting, and bidding to improve reach, relevance, and conversion performance. The position monitors budget pacing, forecasts spend, and validates tracking and measurement setup so campaigns remain aligned with performance goals and reporting is based on accurate data. It interprets results to identify performance drivers and risks, communicates actionable insights to stakeholders, and maintains coordination, documentation, and quality control across cross-functional teams and campaign activities. Travel may be required, up to approximately 10% of the time. The position is based in Dallas, Texas, with hybrid work.

Requirements

2 to 4 years of hands-on experience managing and optimizing paid search campaigns in Google Ads and Microsoft Advertising.
Experience with campaign setup, keyword development, ad copy testing, bid and budget management, and weekly performance reporting.
Demonstrated experience supporting multiple client accounts or business lines, including conversion tracking validation, performance analysis, promotion launches, and cross-functional coordination.
A bachelor's degree in marketing, advertising, business, communications, analytics, or a closely related field, or equivalent work experience demonstrating quantitative analysis, campaign planning, and client-facing communication in paid search environments.
Skills or knowledge in paid search (PPC), Google Ads, budget pacing, Google Analytics, Microsoft Advertising, A/B testing, Search Ads 360, audience targeting, ad copywriting, Google Merchant Center, keyword and search-query strategy, and paid search bid management.
Core skills include analytical thinking, functional and technical knowledge, precision and accuracy, effective communication, client focus, technology readiness, continuous learning, and strategic thinking.
Leadership skills include teamwork and collaboration, building alignment, and emotional intelligence.

Nice To Haves

Formal academic coursework or documented training in statistics, digital marketing, media planning, analytics, or Excel-based data analysis.
Current Google Ads Search Certification or equivalent verifiable credential.
Current certification in Google Analytics, Microsoft Advertising, Search Ads 360, or another recognized search measurement or bid-management platform.

Responsibilities

Develop tactical paid search strategies for assigned accounts based on client objectives, seasonality, promotions, and business priorities.
Conduct keyword, search-query, and audience research using search intent, competitive insights, and market trends.
Create and refine search ad copy that aligns with brand standards, promotional calendars, and platform policies.
Monitor budget pacing and performance trends, identify delivery or efficiency risks, and recommend budget shifts or forecast adjustments.
Validate tagging, conversion tracking, URL parameters, and alignment between advertising platforms and analytics tools.
Analyze campaign results, explain performance variances, and communicate actionable recommendations to internal teams and clients.
Coordinate with media, analytics, creative, and client stakeholders on cross-channel efforts, launch dependencies, and local or franchise-specific needs.
Maintain campaign settings, naming conventions, QA checklists, testing records, and optimization notes.
Uphold the agency's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity.