Senior Paid Search Specialist

Full Funnel Growth

7d•Remote

About The Position

Full Funnel Growth is a remote performance marketing agency serving medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, service-business lead generation, and B2B SaaS. The agency manages accounts in USD, CAD, EUR, and AUD, with some accounts under its MCC and others accessed directly. Strategy and execution are handled by the same person for each account. The agency operates AI-natively, using Claude Code with custom skills, Python scripts that connect directly to Google Ads, Meta, and Triple Whale APIs, and a precision protocol requiring labeled claims and exact numbers in deliverables. The part-time contract Senior Paid Search Specialist will own strategy and execution for three to five portfolio accounts at a time, with monthly spend ranging from $1,000 to $40,000 per account, across Google Ads and Microsoft Ads. The role includes regular client communication, reporting, campaign management, cross-platform attribution analysis, and proactively identifying growth opportunities. This is a fully remote, 1099 contractor engagement for 20–30 hours per week, with flexible weekly distribution. US-based candidates are preferred for timezone overlap. Compensation is hourly and commensurate with experience. The start date is ASAP, beginning with a paid two-week working trial on one account before assignment to a full portfolio.

Requirements

At least 5 years of agency experience managing paid search.
At least one role in which the candidate independently owned client relationships.
Strong command of Google Ads, including Search, Shopping, Performance Max, and Demand Gen, and Microsoft Ads.
Fluency in Smart Bidding.
Demonstrated experience across both lead generation and eCommerce.
Comfort with attribution complexity, including GA4, platform-reported conversions, and cross-source reconciliation.
Familiarity with post-click pixel tools such as Triple Whale, Northbeam, or similar.
A track record of remote work and strong written communication.
Ability to work with Python and the Google Ads API, parse JSON, run GAQL queries, and use a terminal; experience pairing with Claude Code or Cursor to ship real automations is also accepted.
Daily workflow experience using Claude Code, Cursor, or a comparable agentic tool to ship work, rather than using it only for Q&A.
Ability to explain Smart Bidding behavior, when to override it, and Performance Max signal weighting in clear English.
Current knowledge of platform-level AI changes and the ability to form account-maturity-calibrated opinions about them.
Disciplined analytical writing that labels claims, uses exact numbers, and flags missing data instead of estimating.

Nice To Haves

Depth in medical aesthetics, Shopify DTC eCommerce, regulated retail such as cannabis or alcohol, or B2B SaaS.
Looker Studio experience or willingness to take over existing dashboards built in it.
Experience with non-USD accounts, including CAD, EUR, or AUD.
Paid social literacy in Meta or LinkedIn as a complement to paid search.
Google Ads certification.

Responsibilities

Own strategy and execution for three to five accounts at a time across Google Ads and Microsoft Ads, with account spend ranging from $1,000 to $40,000 per month.
Prepare weekly per-account performance write-ups in the agency's .docx format and monthly client-ready summaries.
Conduct ad hoc deep dives when campaigns break or opportunities arise.
Communicate directly with clients through written updates, scheduled review calls, and occasional strategy presentations to senior stakeholders.
Manage end-to-end campaign work, including account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing-page feedback.
Reconcile discrepancies between attribution sources such as Triple Whale and GA4, and defend a working figure in reports.
Proactively identify opportunities across the portfolio, including branded budget opportunities, Performance Max channel shifts, Demand Gen tests, and geographic or bidding migrations.
Use AI-agent tools and technical workflows to build and ship work, including reading or writing Python, working with APIs and JSON, running GAQL queries, and using a terminal.
Explain Smart Bidding and Performance Max behavior and decisions clearly to client stakeholders.
Keep current with platform-level AI changes and apply judgment based on account maturity.
Label substantive analytical claims as extracted, inferred, or assumed; report exact numbers and flag missing data rather than estimating.