Paid Search Specialist

The Adcom Group, Inc.•Cleveland, OH

About The Position

The Paid Search Specialist develops, executes, and optimizes paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms. The role combines strategic planning, AI-driven campaign management, analytics, audience development, testing, and client consultation to achieve measurable business outcomes. The specialist may also contribute to multimedia, integrated strategies for prospective and existing clients by understanding strategic direction, recommending tactics, setting goals and performance benchmarks, monitoring campaigns, reporting results, and providing insights. The specialist supports strategic thinking on client projects and liaises with other agency departments. Success in the role involves using automation, shaping audience signals, validating measurement frameworks, and translating performance data into business recommendations. Responsibilities may evolve as business needs dictate.

Requirements

Google Ads and Microsoft Ads certifications.
3–5 years of experience in Paid Search.
Strong expertise in Google Ads, including Performance Max and AI Max; Microsoft Advertising; GA4; Google Tag Manager; Looker Studio; offline conversion tracking; CRM integrations; and lead quality management.
Strong verbal presentation skills and professional composure.
Strong research, analytical, and mathematical skills.
Collaborative attitude and proactive communication with colleagues.
Experience with Advantage Media or similar agency buying tools.
Proficiency in Microsoft Office programs.

Nice To Haves

Experience in programmatic, paid social, digital video, audio, and OTT/CTV.
Experience or expertise in buying platforms such as Meta, LinkedIn, and Campaign Manager 360.

Responsibilities

Work independently and collaboratively in a fast-paced environment, prioritizing multiple tasks and meeting deadlines.
Provide strategic thinking and buying recommendations, and optimize client paid search and other digital media campaigns.
Steward client budgets while maintaining high professional standards.
Work closely with paid media buyers and planners, providing mentorship, direction, and strategic insight.
Manage paid search campaigns, with the possibility of managing programmatic, paid social, video, OTT/CTV, and audio campaigns.
Create, manage, and optimize paid search campaigns, including PPC strategy, bid recommendations, budgets, and accounting.
Analyze paid search campaigns using bid management and reporting tools to support KPI and ROI objectives.
Write and test relevant ad copy, headlines, and responsive ads aligned with client products, objectives, and goals.
Interpret campaign results and communicate campaign effectiveness to clients and colleagues.
Integrate emerging digital trends, research new techniques, and explore vendor partnerships.
Ensure the quality and accuracy of media deliverables.