Specialist, Paid Search (Auto)

Canvas Worldwide•El Segundo, CA

13d•Hybrid

About The Position

Canvas Worldwide is an independent media agency that develops creative solutions for brands challenging the status quo. The Specialist, Search is a mid-level position focused on building expertise in traditional and conversational AI search and helping the team identify effective ways to capture consumer intent. The role supports West Coast clients and involves planning and implementing media tactics, optimizing campaigns, managing budgets, analyzing performance, and making recommendations. It also offers opportunities to develop presentation, team management, and partner relationship skills. The position is hybrid, with a minimum of three days per week in the El Segundo office.

Requirements

At least one year of experience in a paid search role.
Strong organizational and analytical skills.
Extremely detail-oriented.
Ability to prioritize and manage multiple tasks flexibly, and communicate priorities to the Supervisor.
Ability to drive projects from start to finish.
Excellent written and verbal communication skills.

Nice To Haves

Bachelor's degree preferred.
Search Ads 360 experience is a plus.

Responsibilities

Manage day-to-day campaign performance and analysis, working with junior-level Analysts and the Supervisor to ensure campaigns meet objectives.
Research audiences and their behaviors.
Develop initial drafts of keyword lists and search copy for review and approval by the client team.
Use data to identify opportunities to expand or optimize campaigns.
Evaluate creative ads against platform specifications and advise the client-led creative team on best practices.
Traffic, upload, and quality-assure ads, targeting parameters, and landing page URLs.
Monitor campaign pacing, prevent under- or overspending, identify traffic abnormalities, and spot additional opportunities.
Run reports as scheduled and as requested by clients or partners.
Assist the Supervisor with training more junior team members as needed.
Stay current on trends in tools, technology, ad products, and partner platforms.