Paid Search Specialist

SaaSquatch • San Diego, CA

1d • Remote

About The Position

The Paid Search Specialist supports the advertising and marketing team by creating, managing, monitoring, and optimizing targeted Google Ads PPC campaigns for veterinary hospitals and clinics, including corporate clients and independent hospital owners. The role tracks campaign performance against customer goals and conversions, reports on results, and uses data and trends to guide improvements. It also involves advising customers on growing their businesses and improving return on investment through digital advertising, and assisting with the development, implementation, and quality assurance of campaigns and advertising assets.

Requirements

• At least 1 year of experience managing and optimizing multiple digital marketing campaigns simultaneously.
• Proficiency with Salesforce or other project management software.
• Demonstrable history of tracking, analyzing, and reporting on advertising campaign performance.
• A customer-service mindset, with a proactive approach and comfort speaking with customers and defusing escalations as needed.
• Ability to monitor trends and use data to make effective decisions.
• Ability to thrive in a fast-paced, high-growth environment with drive, accountability, and attention to detail.
• Proven ability to work with other functional areas to help achieve company-wide objectives.

Nice To Haves

• Google Ads certification.
• Google Analytics certification.
• Google Tag Manager certification.

Responsibilities

• Strategize, develop, and maintain multiple Google Ads campaigns for veterinary hospitals and clinics.
• Monitor and report on campaign performance in relation to customer goals and conversions.
• Communicate with customers by phone, Zoom, or email, advising them on business growth and improving ROI through digital advertising.
• Assist with the development, implementation, and quality assurance of Google Ads campaigns and assets.
• Help implement strategies to improve campaign performance and customer experience.

Benefits

• Medical coverage for employees and dependents, with 80–90% covered by the employer.
• Employer HSA contribution with an HDHP.
• 401(k) match up to 3.5%.
• Dependent Care Flexible Spending Account (FSA).
• Dental and vision coverage available.
• Basic life and AD&D insurance.
• Short- and long-term disability insurance.
• 13 paid annual holidays.
• Paid parental leave.
• Pawternity leave.
• Financial pet adoption support and subsidized pet insurance.
• $250 annual learning and development stipend.
• Paid time off and vacation incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed