Digital Messaging Specialist

Loblaw Companies Limited • Toronto, ON

7d • Hybrid

About The Position

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. The Digital Messaging Specialist will support the manager with technical development and implementation of 1:1 communication campaigns, automated workflows and marketing journeys. The Digital Messaging Specialist will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of the Digital Messaging Specialist’s time will be spent working within Salesforce Marketing Cloud and will apply HTML, AMPscript, and SQL skills to code and deploy emails, and maintain onboarding journeys in email, SMS and push channels. Note: This is a 6 month non-payroll contractor role. 4 days on-site per week.

Requirements

• 2-4 years of relevant HTML/Email development work experience; experience with Salesforce Marketing Cloud a must.
• Intermediate knowledge of HTML, CSS, and AMP scripting (or equivalent logic language).
• Deep SQL expertise in SFMC, including complex joins, data extensions, and performance optimization for segmentation at scale
• Proficient in Adobe programs such as Photoshop
• Self-starter, positive attitude, strategic thinker, analytical mindset
• Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment
• Excellent verbal and written communication skills.
• Experience testing templates using tools such as Litmus

Responsibilities

• Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns and technical build strategy
• Code, develop and deploy emails within Salesforce Marketing Cloud
• Write and optimize SQL queries within Salesforce Marketing Cloud to segment audiences, manage data extensions, and support targeted, data-driven campaign execution.
• Use HTML and AMPscript to build and maintain email templates and/or content blocks; build custom emails
• Use HTML and AMPscript to optimize and/or create new tests within journeys (including new control/test content modules, decision splits, cadence)
• Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis
• Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free
• Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies
• Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging); ensure Journey and automation uptime with logs and audits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed