Digital Specialist

Booster Juice•Mississauga, ON

7h•Onsite

About The Position

Booster Juice, Canada’s original juice and smoothie bar, is seeking a passionate Digital Specialist for a full-time, in-person position at their head office in Mississauga. As a leader in healthy alternatives in the quick-service food industry, Booster Juice is expanding and offers an opportunity to join a dynamic, vibrant, and innovative team. The role involves working closely with the National Director of Marketing to expand and engage audiences, influence consumer behavior, and ensure the smooth execution of marketing initiatives. This position requires comfort in managing projects and events, coordinating production, timelines, and logistics for regional and national marketing campaigns.

Requirements

Creative Mindset: Bring fresh ideas, think outside the box, and develop innovative approaches to marketing challenges.
Tech-savvy: Proficiency in social media and digital advertising management, content creation, and related marketing tools.
Analytical Thinker: Proficiency in measuring campaign performance, analyzing insights, and orchestrating proactive strategies for improvement.
Eye for the Design and Trends: Keen attention to detail and having a flair for design and social trends.
Writing Skills: Exceptional writing skills with the ability to adapt your style to each project's unique vibe.
Education: Currently pursuing or have acquired a diploma/degree in Digital Marketing or a related field.
Experience: Previous experience in a digital and social media marketing or transferable position.
Organization: Stellar organizational skills with the ability to juggle multiple projects and ever-changing priorities.
Critical Thinker: You’re looking past the surface of a project, bringing resourcefulness and critical thinking to everything you do.
Team Player: Excellent communication and collaboration skills to work effectively with different teams.
Ready to Learn: Fearlessness when seizing opportunities, embracing feedback and learning opportunities.
Vehicle required
Valid driver’s license

Responsibilities

Represent the brand effectively when dealing with external vendors and stakeholders.
Support the marketing team with Regional and National Marketing Initiatives, coordinating content production, managing timelines, and maintaining online presence through social media and digital marketing.
Guide various internal and external projects, campaigns, contests, and events.
Serve as the point of contact for local store social media and digital advertising requests, managing relationships with Franchisees.
Participate in new product development and recipe testing.
Write copy for Booster Juice initiatives spanning social media, content scripts, and proposals.
Update social media accounts, create and post content, and manage digital advertising.
Conduct comprehensive reporting and analysis on marketing activities to communicate impact.
Be available for occasional evening and weekend work as necessary.