Digital Merchandising Specialist

Carolina Biological Supply Co Corp•Burlington, NC

About The Position

The Digital Merchandising Specialist shapes how customers discover, understand, compare, and engage with products across digital experiences. The role supports a shift from page maintenance toward strategic, customer-centered digital merchandising, applying customer and commercial perspectives to product pages, imagery, enhanced content, and merchandising strategies that help customers find suitable products and move toward conversion. The specialist develops and executes merchandising strategies, optimizes product pages, creates enhanced product content, supports promotional initiatives, and uses performance data to recommend improvements. The role also helps maintain content standards and quality, participates in testing and optimization, and uses AI and emerging tools responsibly to support research and workflow efficiency. Working with Product, Ecommerce, Content, Design, and Digital Experience teams, the specialist contributes recommendations to merchandising strategy and owns assigned projects and product lines from initial brief through delivery. Ongoing learning, feedback, and skill development are expected as the role grows toward greater ownership and strategic contribution.

Requirements

2–4 years of experience in digital merchandising, ecommerce, product marketing, or a related discipline.
Demonstrated experience working with product pages, enhanced content, or digital storefronts.

Nice To Haves

Bachelor's degree in marketing, business, ecommerce, communications, or a related field preferred.
A background or degree in a scientific field is a significant plus.
Experience using web analytics or performance data to inform decisions is preferred.
Experience partnering cross-functionally with content, design, or product teams is a plus.

Responsibilities

Develop and execute digital merchandising strategies that improve product discovery, engagement, and conversion, translating business objectives, customer needs, and product positioning into merchandising decisions.
Optimize product pages and related customer experiences with compelling, conversion-focused content.
Identify and execute opportunities to improve product storytelling through A+ content, enhanced carousel imagery, video, comparison tools, and other digital enrichment.
Build and maintain enhanced product content, including lifestyle imagery, feature callouts, comparison charts, and educational content.
Support promotional planning and merchandising execution across priority initiatives.
Analyze product and page performance data and turn insights into actionable recommendations for content and enrichment improvements.
Help prioritize products and product lines for enhanced content investment based on customer needs and business opportunity.
Ensure product information and enriched content are accurate, consistent, and effectively presented across channels; conduct quality assurance against brand and business requirements.
Participate in testing, iteration, and optimization of product content and imagery, using feedback and performance insights to improve presentation and conversion.
Help maintain and apply digital merchandising standards, templates, and best practices to improve consistency and efficiency.
Use AI and emerging merchandising or analytics tools responsibly to support research, ideation, and workflow efficiency.
Participate in merchandising strategy and ideation, contributing recommendations for product presentation and positioning.
Partner with Product, Ecommerce, Content, Design, and Digital Experience teams on product launches, promotions, and growth initiatives.
Own assigned projects and product lines from initial brief through execution and delivery, managing deliverables, timelines, and next steps.
Stay current on digital merchandising trends, ecommerce best practices, and emerging tools and technologies through self-directed learning.
Pursue relevant training, certifications, or educational opportunities to strengthen merchandising, content, and analytical skills.
Seek feedback from stakeholders and leadership and apply it to refine merchandising decisions and outcomes.
Build knowledge of product performance analysis, enrichment strategy, and cross-functional merchandising practices to grow toward greater ownership and strategic contribution.