Digital Merchandising Specialist

Knitwell Group•New Albany, OH
•Onsite

About The Position

The Digital Merchandising Specialist executes digital merchandising and go-to-market merchandise strategies across the website to maximize sales and profit. The role identifies opportunities and recommends concepts to improve sales and the customer’s digital experience, serving as a point of contact among merchandising, site operations, and marketing.

Requirements

  • Four-year degree or equivalent.
  • At least 2 years of merchandising and/or buying experience.
  • Strong product storytelling experience and a passion for bringing products to life online.
  • Ability to balance creativity and conceptual thinking with analytical and project management skills.
  • High accountability and execution, with strong attention to detail and accuracy.
  • Business acumen, including a strong understanding of digital metrics.
  • Strong analytical and quantitative skills.
  • Ability to build and leverage strong cross-functional relationships.
  • Strong communication and presentation skills.
  • Initiative, organization, resilience, and adaptability.
  • Ability to thrive in a fast-paced environment, meet tight deadlines, multitask, and prioritize efficiently.
  • Demonstrated ownership and initiative from project start to finish.
  • Positive attitude and interest in process improvement.
  • Strong understanding of website merchandising, user experience, and eCommerce best practices.

Nice To Haves

  • At least 1 year of e-commerce or digital merchandising experience.
  • Salesforce experience.

Responsibilities

  • Communicate and execute digital merchandising strategy, integrating and merchandising key product areas throughout the website to drive conversion.
  • Analyze business performance and provide insights into category, customer, and digital shopping behavior.
  • Conduct daily site checks to ensure a seamless customer journey.
  • Assist the Digital Team with successfully executing experiences.
  • Work with the Digital Merchandising team on site merchandising strategies, including the homepage, featured experiences, and navigation.
  • Partner with Digital Merchandising and cross-functional teams to provide calls to action for marketing and validate emails and site assets.
  • Run and analyze weekly and monthly product reporting, site metrics, and product sales.
  • Support seasonal digital floor sets that deliver brand, category, and customer priorities while providing a streamlined shopping experience.
  • Partner with Site Operations to provide input on new site functionality, navigation, and category businesses.
  • Set up, sequence, and maintain curated products in relevant fashion folders, partnering with Merchandising teams on curation and product optimization.
  • Conduct competitive benchmarking to understand competitors and enhance the site experience.
  • Serve as a channel point of contact for cross-functional partners, particularly merchants.
  • Work during off-business hours when needed for business support, including floor-set setup and promotional changes.
  • Manage requests for imagery and style information from internal partners.
  • Review on-site search reporting and identify taxonomy suggestions.
  • Take on additional projects as needed.

Benefits

  • Merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for individual development and opportunities for career mobility within the family of brands.
  • Local volunteer opportunities, annual donation and volunteer match for eligible nonprofit organizations, and philanthropic activities.
  • Medical, dental, and vision insurance.
  • 401(k).
  • Employee Assistance Program (EAP).
  • Paid time off and holidays.
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