Digital Merchandising Manager

Kohler Co.•Kohler, WI

1d•$107,650 - $166,650•Onsite

About The Position

The Digital Merchandising Manager owns the digital business performance of assigned product categories across Kohler’s digital commerce ecosystem. The role develops merchandising strategies to increase demand, discoverability, customer engagement, conversion, market share, and profitable growth across Kohler.com, retailer websites, and marketplaces while delivering a premium Kohler brand experience. As the digital business owner for assigned categories, the manager partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams. The role optimizes digital shelf performance, accelerates product launches, and continuously improves the customer experience through analytics, experimentation, and AI-enabled capabilities. The position is onsite in Kohler, Wisconsin and involves approximately 20% travel to retailers, trade shows, and in-market events as needed.

Requirements

Bachelor's degree in Marketing, Business, eCommerce, or a related field.
At least 5 years of experience in Digital Merchandising, eCommerce, Category Management, or Digital Commerce within a manufacturer, retailer, or consumer brand.
Demonstrated success growing digital sales and optimizing digital merchandising performance.
Experience leveraging analytics to develop business recommendations and drive commercial growth.
Familiarity with Digital Shelf platforms such as Salsify, Syndigo, Profitero, and Stackline.
Familiarity with analytics tools including Power BI, Tableau, or Qlik.
Understanding of SEO, retailer search, Generative Search Optimization (GEO), digital merchandising best practices, and AI-enabled commerce.
Strong leadership, collaboration, communication, and project management skills.
Must be authorized to work in the United States without requiring sponsorship now or in the future.

Responsibilities

Drive digital commercial performance of assigned categories across the KOHLER Digital Shelf to achieve sales and brand objectives.
Develop merchandising strategies that drive revenue, market share, conversion, profitability, and customer engagement.
Identify growth opportunities through assortment optimization, bundling, cross-selling, upselling, promotions, and seasonal merchandising.
Partner with Sales and Category Management to align merchandising priorities, pricing strategies, and product launches.
Develop best-in-class digital product experiences that inspire, educate, and convert customers.
Optimize product pages using enhanced content, imagery, video, comparison tools, buying guides, A+ content, and customer-focused storytelling.
Improve discoverability across retailer and Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-powered shopping experiences.
Drive merchandising improvements that increase engagement, attachment rate, average order value, and conversion.
Partner with key retailers, including Home Depot, Lowe's, Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com, to improve category performance.
Represent digital merchandising priorities during retailer business reviews and joint planning sessions.
Collaborate with Sales, Category Management, Retail Media, Supply Chain, Digital Operations, and Creative teams to improve launch readiness and digital shelf execution.
Serve as the primary liaison between Merchandising, Product Information, Creative Content, and Syndication teams to improve execution speed and reduce content rework.
Ensure product content—including copy, imagery, video, specifications, comparison tools, A+ content, and emerging experiences—meets Kohler brand standards and retailer requirements and drives demand conversion.
Partner with Creative and Content Operations teams to develop compelling, customer-first merchandising experiences.
Support implementation of new merchandising capabilities, including 3D visualization, AR experiences, interactive buying tools, and AI-generated content.
Maintain high-quality content through product lifecycle updates, assortment changes, and retailer refreshes.
Own monthly category business reviews that evaluate commercial performance and identify opportunities for continuous improvement with Marketing, Sales, and Category teams.
Monitor category performance across commercial performance, digital shelf performance, content health, customer experience, and operational excellence.
Benchmark competitor merchandising, pricing, search visibility, promotions, and content to identify growth opportunities.
Partner with Analytics and Retail Media teams to prioritize actions that accelerate category growth.
Design and execute merchandising experiments to improve conversion, engagement, average order value, and attachment.
Test and optimize merchandising experiences, product presentation, and promotional messaging.
Leverage AI-enabled capabilities to improve merchandising productivity through copy generation, metadata optimization, personalization, and product recommendations.
Support enterprise initiatives related to taxonomy, Product Information Management (PIM), content governance, and emerging commerce capabilities.
Travel to retailers, trade shows, and in-market events as needed, approximately 20%.