Digital Merchandising Specialist

KnitWell Group•Albany, OH

6d•Onsite

About The Position

The Digital Merchandising Specialist executes the digital merchandising strategy across business and functional areas of the Lane Bryant website. The role carries out business and go-to-market merchandise strategies to maximize sales and profit, identifies opportunities and recommends concepts to improve sales and the customer’s digital experience, and serves as a point of contact among merchandising, site operations, and marketing. The specialist integrates and merchandises key product areas throughout the website to drive conversion, analyzes digital-channel category, customer, shopping-behavior, site, and product performance, and supports the successful execution of digital experiences. The position contributes to seasonal digital floor sets and curated fashion folders, including product setup, sequencing, and maintenance. It also partners with site operations on functionality, navigation, and category inputs; provides marketing calls to action and validates email and site assets; manages requests for imagery and style information; and uses on-site search reporting and competitive benchmarking to suggest improvements. The role may require flexibility outside regular business hours to support floor-set setup, promotional changes, and other business needs.

Requirements

Four-year degree or equivalent.
At least 2 years of merchandising and/or buying experience.
Strong product storytelling experience and passion for bringing products to life online.
Ability to balance creativity and conceptual thinking with analytical and project management skills.
High accountability and execution, with strong attention to detail and accuracy.
Business acumen to drive results and a strong understanding of digital metrics.
Strong analytical and quantitative skills.
Ability to build and leverage strong cross-functional relationships.
Strong communication and presentation skills.
Initiative and organization, with resilience and adaptability.
Ability to thrive in a fast-paced environment, meet tight deadlines, and multitask and prioritize efficiently.
Demonstrated ability to take initiative and show ownership from start to finish.
Positive attitude and passion for process improvement.
Strong understanding of website merchandising, user experience, and e-commerce best practices.
Flexibility to work outside business hours as needed to support business needs.

Nice To Haves

At least 1 year of e-commerce or digital merchandising experience.
Salesforce experience.

Responsibilities

Communicate and execute digital merchandising strategy, integrating and merchandising key product areas across the website to drive conversion.
Analyze business performance and provide insights by assessing category, customer, and shopping behavior through the digital channel.
Perform daily site checks to help ensure a seamless customer journey.
Assist the Digital Team with successful execution of digital experiences.
Work with the Digital Merchandising team to execute site strategies that drive channel sales, including homepage, featured experiences, and navigation.
Partner with Digital Merchandising and cross-functional teams to provide calls to action for marketing and validate emails and site assets.
Run and analyze weekly and monthly product reporting, including site metrics and product sales.
Support seasonal digital floor sets that deliver brand, category, and customer priorities while providing a streamlined shopping experience.
Partner with Site Operations to provide input on new site functionality, navigation, and category businesses.
Curate products in relevant fashion folders, including setup, sequencing, and maintenance, in partnership with Merchandising teams.
Conduct competitive benchmarking to identify opportunities to enhance the site experience.
Serve as a channel point of contact for cross-functional partners, particularly merchants.
Work outside regular business hours when needed to support floor-set setup, promotional changes, and other business needs.
Manage requests for imagery and style information from internal partners.
Review on-site search reporting to identify taxonomy suggestions.
Take on additional projects as needed.

Benefits

Merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Individual development support and opportunities for career mobility within the family of brands.
Local volunteer opportunities, annual donation and volunteer match for eligible nonprofit organizations, and philanthropic activities supporting communities.
Medical insurance.
Dental insurance.
Vision insurance.
401(k).
Employee Assistance Program (EAP).
Paid time off.
Paid holidays.