Digital Merchandising Operations Specialist

Kendra Scott•Austin, TX

About The Position

The Digital Merchandising Operations Specialist owns planning, execution, and optimization across key site experiences. The role ensures that content, navigation, and product presentation encourage engagement, product discovery, and conversion. It combines hands-on execution with performance analysis and testing, translating campaign strategies into high-quality digital experiences across campaigns, launches, and promotions. The specialist works with Brand, Creative, Merchandising, CRM, Paid Media, Digital Operations, Analytics, UX, Personalization, and Engineering teams to deliver cohesive customer journeys. Success involves delivering accurate site experiences on time, using data and testing to improve engagement, conversion, and revenue, and balancing brand storytelling with commercial objectives.

Requirements

2–4+ years of experience in eCommerce, digital merchandising, or a related field.
Strong analytical mindset and experience interpreting performance data and translating insights into action.
High attention to detail and strong organizational and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Excellent communication and collaboration skills, with the ability to work independently and across cross-functional teams.
Ability to translate data into insights that inform revenue-driving decisions.
Creative problem-solving ability, including evaluating customer journeys and implementing solutions to improve sales performance.
Passion for retail, merchandising, and delivering exceptional customer experiences.

Nice To Haves

Experience working with eCommerce platforms such as Salesforce Commerce Cloud is strongly preferred.

Responsibilities

Support strategic planning and own execution, merchandising, quality assurance, and optimization for assigned site experiences.
Execute digital merchandising strategies across campaigns, product launches, and promotions, aligning messaging and content with external marketing.
Optimize site experiences based on page performance, content engagement, and product sales trends, with attention to mobile discoverability.
Manage transitions between campaign and evergreen content while maintaining accuracy and relevance.
Develop creative briefs and submit tickets, including wireframes when applicable, to support campaign execution.
Partner with Creative teams to refine and execute content aligned with brand and business objectives.
Quality-check site experiences for accuracy, consistency, and launch readiness.
Align site execution with marketing calendars, promotional strategies, and go-to-market timelines.
Monitor site performance daily and identify opportunities to improve engagement and conversion.
Analyze performance trends and turn findings into actionable optimization strategies.
Support weekly business reporting and provide ad hoc analysis during key business periods.
Lead A/B testing initiatives and share insights across teams to inform future planning and prioritization.
Collaborate with cross-functional partners to deliver cohesive customer experiences and support testing, enhancements, and new feature rollouts.
Ensure channel alignment for a seamless end-to-end customer journey.