Digital Audience Operations Specialist

American Retirement Association•Arlington, VA

2d•Hybrid

About The Position

We’re looking for a Digital Audience Operations Specialist to bring the association’s email marketing programs to life. Reporting to the Director of Audience Growth, the specialist handles the day-to-day operations, including campaign deployment, audience management, and performance tracking, ensuring that every message reaches the right audience at the right time.

Requirements

Interpersonal, communication, presentation, and relationship-building skills.
Multitasking, project management, planning, organization, and customer service skills.
Analytical and problem-solving skills.
Creativity.
Time management skills.
Understanding of email marketing best practices, customer journey automation, audience segmentation, personalization, A/B testing, and digital marketing strategies.
Ability to coordinate messaging, timing, and execution across multiple digital channels.
Familiarity with Higher Logic or a comparable email marketing automation platform (e.g., HubSpot, ActiveCampaign, Mailchimp, Marketo, Klaviyo, Salesforce Marketing Cloud).
Familiarity with email campaign creation, audience segmentation, automation, reporting, template management, and list management.
Microsoft Office Suite.
2+ years of hands-on experience supporting or executing email marketing campaigns, managing email marketing platforms, marketing automation, or digital marketing initiatives.
Bachelor’s degree in marketing or communications preferred.
Prolonged periods of sitting at a desk and working on a computer, both in a home and office environment.
Ability to use standard office equipment, including computers, keyboards, phones, and printers.
Visual acuity to view and analyze information on a computer screen for extended periods.

Nice To Haves

Knowledge of Association Management Systems (AMS) and Content Management Systems (CMS) is a plus.

Responsibilities

Execute the development, testing, and deployment of email campaigns in our email platform, managing the process from proofing through deployment.
Partner with marketing teams to align messaging, creative, audience segmentation, and campaign workflows.
Monitor and report on key email marketing metrics including deliverability, open rates, click-through rates, conversions, and unsubscribes.
Analyze campaign performance and share insights and optimization recommendations with email & marketing leadership.
Maintain contact lists, tags, and segments to ensure database accuracy.
Support database hygiene, subscription preferences, suppression lists, and audience segmentation.
Manage, update, and test email templates and reusable content blocks, ensuring consistency with brand standards, accessibility best practices, and campaign requirements.
Support the development, testing and maintenance of automated email campaigns, customer journeys, and triggered communications within the email marketing platform.