Digital & Website Operations Specialist
About The Position
Mitsubishi Motors North America (MMNA) is looking for a Digital & Website Operations Specialist to help manage and evolve our digital ecosystem and deliver a consistent, engaging customer journey across MitsubishiCars.com. As MMNA continues to invest in the growth of the digital roadmap, this role will be instrumental in ensuring the day-to-day operational health, accuracy, and performance of our digital properties. You will serve as a key owner of website operations, supporting content publishing, platform governance, quality assurance, reporting, user experience enhancements, and the coordination of digital initiatives across internal teams, agency partners, and technology vendors. This is an opportunity for someone who enjoys being at the intersection of digital marketing, website operations, customer journey, technology, and analytics. You will balance strategic marketing objectives with hands-on operational execution to help create digital experiences that engage customers and support MMNA's broader business goals. The Digital & Website Operations Specialist will support the day-to-day operations of MMNA's website ecosystem, ensuring content is accurate, functionality is working as intended, and digital experiences effectively support the customer journey. In this role, you will apply established marketing strategies and customer journey principles to website content and experiences, coordinate website updates and releases, and support digital initiatives ranging from vehicle launches and campaigns to lead-generation programs and customer experience enhancements. You will also use website analytics and customer behavior insights to identify optimization opportunities, make informed recommendations, and continuously improve MMNA's digital experience.
Requirements
- 3+ years of experience in website operations, digital marketing, content management, digital customer experience, or a related field.
- Experience working with CMS platforms and website publishing processes.
- Understanding of digital marketing, customer journeys, and website optimization.
- Familiarity with web analytics, reporting, and QA/testing.
- Strong project management, organization, and attention to detail.
- Ability to manage multiple priorities and collaborate across internal teams, agencies, and vendors.
- Strong communication, problem-solving, and stakeholder management skills.
Nice To Haves
- Experience working in an agency-client environment.
- Experience with digital marketing, content strategy, lead generation, or customer journey optimization.
- Knowledge of SEO, GEO, LLM search optimization, and website analytics.
- Experience supporting website operations, enhancements, and continuous improvement efforts.
- Automotive or other consumer-focused industry experience.
Responsibilities
- Support digital marketing campaigns, product launches, and promotions.
- Support day-to-day website operations, including content publishing, QA, functionality, and platform governance.
- Coordinate website updates and releases across internal teams, agencies, and technology partners.
- Apply marketing strategy and customer journey principles to website experiences and lead-generation initiatives.
- Monitor website performance and user behavior to identify optimization opportunities.
- Use analytics and insights to recommend improvements to engagement and conversion.
- Support SEO and emerging search optimization strategies, including GEO and LLM search.
- Coordinate with agency and vendor deliverables, priorities, timelines, and quality.
- Identify opportunities to improve website processes, governance, and operational efficiency.
- Other duties as assigned.
Benefits
- Ongoing employee development programs
- Comprehensive healthcare coverage, including medical, dental, and vision plans.
- Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
- 401(k) with Company match and annual contributions based on years of service.
- Professional development opportunities, including training, tuition reimbursement, and employee resource groups.
- Up to 30 days of paid time off, including holidays, vacation, and other leave options.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
