Digital Audience Operations Specialist

American Retirement Association•Arlington, VA

23h•Hybrid

About The Position

The Digital Audience Operations Specialist manages the day-to-day operations of the American Retirement Association’s email marketing programs. Reporting to the Director of Audience Growth, this role coordinates campaign development, testing, deployment, audience management, and performance tracking to ensure messages reach the right audiences at the right time. The specialist partners with marketing teams on messaging, creative, segmentation, and campaign workflows; maintains contact data, templates, and automated communications; and shares performance insights and optimization recommendations with email and marketing leadership. The position is hybrid, with at least three days per week on-site in Arlington, Virginia. Telework is available on Mondays and Fridays.

Requirements

At least 2 years of hands-on experience supporting or executing email marketing campaigns, managing email marketing platforms, marketing automation, or digital marketing initiatives.
Interpersonal, communication, presentation, and relationship-building skills.
Multitasking, project management, planning, organization, and customer service skills.
Analytical and problem-solving skills, creativity, and time management skills.
Understanding of email marketing best practices, customer journey automation, audience segmentation, personalization, A/B testing, and digital marketing strategies.
Ability to coordinate messaging, timing, and execution across multiple digital channels.
Familiarity with an email marketing automation platform such as Higher Logic, HubSpot, ActiveCampaign, Mailchimp, Marketo, Klaviyo, or Salesforce Marketing Cloud.
Familiarity with email campaign creation, audience segmentation, automation, reporting, template management, and list management.
Familiarity with Microsoft Office Suite.
Prolonged periods of sitting and working at a computer in home and office environments; ability to use standard office equipment; and visual acuity to view and analyze information on a computer screen for extended periods.

Nice To Haves

Bachelor’s degree in marketing or communications.
Knowledge of Association Management Systems (AMS) and Content Management Systems (CMS).

Responsibilities

Develop, proof, test, and deploy email campaigns using the email marketing platform.
Partner with marketing teams to align messaging, creative, audience segmentation, and campaign workflows.
Monitor and report on deliverability, open rates, click-through rates, conversions, and unsubscribes.
Analyze campaign performance and share insights and optimization recommendations with email and marketing leadership.
Maintain contact lists, tags, and segments to ensure database accuracy.
Support database hygiene, subscription preferences, suppression lists, and audience segmentation.
Manage, update, and test email templates and reusable content blocks for brand consistency, accessibility, and campaign requirements.
Support development, testing, and maintenance of automated email campaigns, customer journeys, and triggered communications.
Travel locally by motor vehicle and take domestic overnight trips.