Digital Merchandising Lead

Nordic Naturals

4d • $76,000 - $84,000 • Remote

About The Position

As a member of the DTC eCommerce Sales team, the Digital Merchandising Lead is responsible for organic content strategy and updates across eCommerce channels. This role ensures content is accurate, optimized for user experience, and aligned with the needs of each channel. The Lead partners with stakeholders in brand marketing, web, sales, and creative/regulatory to ensure content is brand-safe and optimized for search engines and agentic models. The position calls for interest in evolving digital media technology, strategic thinking, bias for action, and an analytical understanding of how content strategy affects engagement and conversion metrics.

The role owns organic content strategy within brand guidelines, creative briefing and implementation across retailer brand stores, organic PDP content, A+ content, and review syndication. It sets eCommerce merchandising standards across eRetailer and DTC channels and optimizes the digital shelf through continuous experimentation. The Lead also supports assortment, competitive and promotional strategy and analysis, and Product Information Management (PIM) syndication and process improvements.

Requirements

• At least 3 years of experience in eCommerce content strategy; experience in a CPG vertical is preferred.
• At least 3 years working with eCommerce retailers and/or DTC sales channels such as Amazon, Target, Walmart, or DTC sites.
• Proficiency with MS Office and advanced Excel and PowerPoint skills, including Pivot Tables, charts, VLookups, and Macros.
• Experience with a content syndication/PIM tool, owning updates across major eCommerce platforms for a portfolio of 100 or more products; examples include Syndigo and Salsify.
• Strong understanding of media and conversion metrics and the ability to use insights to improve engagement and purchase intent.
• Ability to work independently and manage obligations without direct supervision.
• Effective oral and written communication, project management, initiative, and customer orientation.
• Positive, accountable, innovative, assertive, enthusiastic, and self-motivated approach; ability to think conceptually and take ownership of work.

Nice To Haves

• Experience in a CPG vertical.
• Interest in evolving digital media technology and new tools and platform updates.

Responsibilities

• Own organic content strategy within the brand guideline framework, including creative briefing and implementation across retailer brand stores, organic PDP content, A+ content, and review syndication.
• Set eCommerce merchandising standards across eRetailer and DTC channels and optimize the digital shelf through continuous experimentation.
• Support assortment, competitive, and promotional strategy, analysis, and recapping in collaboration with brand teams, DTC sales and operations, and performance marketing.
• Assist with Product Information Management (PIM) syndication across channels and develop process improvements with the PIM coordinator to increase efficiency.
• Use media and conversion metrics and insights to maximize engagement and purchase intent.
• Explore new tools and platform updates to enhance automation and high-volume content updates.
• Coordinate with brand marketing, web, sales, and creative/regulatory stakeholders to maintain brand-safe, channel-appropriate content optimized for search engines and agentic models.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed