Digital Marketing Specialist (Remote)

World Education Services•New York, NY

4d•Remote

About The Position

The Digital Marketing Specialist plays a critical role in supporting WES’s evolving digital marketing strategy. This position reports to the Associate Direct, Digital and Partner Marketing and focuses on day-to-day execution, reporting, and project management across SEM, SEO, and GEO (Generative Engine Optimization) and AI searchability initiatives. The Digital Marketing Specialist assists with high-impact projects such as webinars, conferences, podcast series, and e-commerce transformation.

Requirements

Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.
At least 2 years' experience as a marketing specialist, or a similar role.
Proven SEO experience.
Strong understanding of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager).
Experience in gathering and interpreting customer experience information.
Knowledge of online customer engagement platforms and channels.
Exceptional interpersonal skills and a client-centered approach.
Great organizational and time management abilities with the ability to handle shifting workloads and priorities.
Experience reporting up and identifying trends or opportunities for process or improvement.
Ability to both think strategically and execute tactically.
Excellent verbal and written communication.
Project work demonstrating understanding of digital user experience and technology platforms.
Advanced computer proficiency.
Proactive, self-starter who is comfortable working in a remote, fast-paced environment.
Demonstrates adaptability when it comes to shifting priorities and change.
Demonstrate strategic thinking driving campaigns, value propositions and managing multiple projects.
Outcome-orientated, quantitative, and qualitative problem-solver; comfortable with ambiguity, displaying superb pattern-recognition abilities.
Experienced working in a rapidly evolving, entrepreneurial, technology and service driven, client-focused environment.
Action orientated individual, thinking, and leading “out of the box.
Strong alignment with WES mission and values and demonstrates a growth mindset

Responsibilities

Manage and optimize SEM campaigns across Google Ads and other platforms.
Implement SEO best practices for website content and landing pages.
Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES’s digital presence.
Monitor campaign performance, analyze data, and prepare reports with actionable insights.
Collaborate with the content team to design and produce digital marketing assets for multiple channels (website, paid ads, social media).
Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences.
Assist in planning, scheduling, and execution of WES’s new podcast series, ensuring timely delivery and cross-team collaboration.
Collaborate with internal teams on e-commerce transformation projects to align marketing strategies with new platform capabilities.
Review and help fix Google Tags in Google Tag Manager to ensure accurate tracking and reporting.
Executing, scheduling, and monitoring email campaigns to build engagement