Digital Marketing Associate (Remote)
About The Position
M3 USA is hiring a Digital Marketing Associate to support digital acquisition and reactivation marketing. The role includes creating paid social content and developing organic content strategy, while using consumer and competitor research to inform creative and audience targeting. The associate will optimize conversion funnels and campaigns across media channels, analyze performance, and conduct tests to improve engagement and conversion rates. The role also requires staying current with marketing trends and technologies and ensuring campaigns comply with industry regulations, company policies, and brand guidelines. The position may include other duties as assigned.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- 4+ years of experience supporting digital marketing strategy, preferably in healthcare or a similarly regulated industry.
- Ability to learn marketing automation platforms and analytics tools.
- Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
- Ability to analyze campaign performance data and KPIs and translate insights into optimizations.
Nice To Haves
- Experience supporting digital marketing strategy in healthcare or a similarly regulated industry.
Responsibilities
- Draft social media content for paid advertisements and ideate creative using consumer and competitor research.
- Develop and manage organic content strategy.
- Execute acquisition and reactivation marketing strategies.
- Optimize conversion funnels to improve user engagement and conversion rates.
- Determine ad placement and optimize campaigns across media channels and platforms.
- Identify and segment target audiences using market research and customer insights.
- Monitor, analyze, and report campaign performance and KPIs, using analytics tools and customer data to refine strategies.
- Design, execute, and analyze A/B tests of messaging, creative, targeting, and channel selection.
- Stay informed about industry trends, competitor strategies, and emerging marketing technologies.
- Ensure campaigns adhere to industry regulations, company policies, and brand guidelines.
- Perform other duties as assigned.
Benefits
- Competitive wages
- Health and dental
- Life, accident, and disability insurance
- Prescription plan
- Flexible spending account
- 401(k) plan and match
- Paid holidays and vacation
- Sick days and personal day
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
