Digital Marketing Specialist
About The Position
Create the future of e-health together with us by becoming a Digital Marketing Specialist. At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes. We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference.
Requirements
- Bachelor’s degree (or equivalent experience) and 5+ years in digital marketing with a strong focus on SEO and paid search.
- Advanced PPC across multiple digital advertising platforms; skilled in budget management, A/B testing, and performance optimization.
- Data-driven operator with hands-on experience in SEMrush, Matomo, Google Analytics (or similar) and familiarity with CMS workflows (Neos a plus).
- Lifecycle and content marketing: email automation/segmentation and deliverability; develop and execute content strategies across blog, video, and social; proven organic and paid social growth.
- Fluency with AI/ML marketing tools for targeting, personalization, and automation; apply UX/CRO principles to improve journeys and conversions; working knowledge of GDPR/CCPA and strong ethical standards.
Nice To Haves
- Familiarity with CMS workflows (Neos a plus).
Responsibilities
- Own and execute integrated digital marketing strategies across channels to grow brand awareness, qualified pipeline, and conversions.
- Lead SEO end-to-end (technical, on/off-page, content) and manage multi-platform paid media (Google Adwords, Bing, Linkedin, Meta, social), continually optimizing for ROI and performance.
- Instrument, analyze, and iterate using SEMrush, Matomo, and related analytics; design experiments and leverage AI/ML to enhance targeting, creative, personalization, and overall outcomes.
- Deliver clear, executive-ready reporting and insights; translate results into action plans and forecasts while managing budgets to maximize impact.
- Drive best practices and cross-functional collaboration while staying ahead of industry trends.
Benefits
- Medical, Dental and Vision
- 401k with employer matching
- Personal Time Off to promote work life balance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
