Digital Marketing Specialist
About The Position
Sigvaris is seeking a Digital Marketing Specialist to join its Digital Marketing team. The role programs digital marketing campaigns across channels, including social media and email, and measures and reports on campaign performance. It also supports e-commerce administration on Amazon and other third-party platforms, including MAP policy communication and enforcement, and assists with photo shoots and other departmental projects. The position is remote, with attendance at the Peachtree City, Georgia office for meetings twice per month and for trainings as needed. The role operates in an office environment and routinely uses cameras and standard office equipment. A background check, verifiable education and employment, and a drug test are required before hire.
Requirements
- Bachelor's degree in marketing, communications, graphic design, or a relevant field.
- Three to five years of experience in digital marketing, e-commerce marketing, email marketing, social media, or a related role.
- Strong knowledge of marketing channels, online marketing tools, and best practices.
- Hands-on experience with Mailchimp, Shopify, and Canva.
- Strong written and verbal communication skills.
- Proficiency in MS Excel, Outlook, Word, and PowerPoint.
- Advanced copywriting skills.
- Intermediate-level understanding of graphic design principles.
- Strong attention to detail.
- Ability to work in a fast-paced environment with multiple deadlines and promotional campaigns.
- Strong organizational skills and ability to prioritize.
Nice To Haves
- Basic understanding of SEO, website content best practices, and digital merchandising.
- Familiarity with Google Analytics or e-commerce reporting tools.
Responsibilities
- Plan and coordinate the organization's digital marketing initiatives and campaigns.
- Program and deploy content across assigned digital channels according to the campaign calendar.
- Measure campaign performance against channel KPIs and prepare monthly reports on campaign effectiveness.
- Optimize content for digital platforms, including the website, search engines, and social platforms.
- Contribute creative ideas to the Digital Marketing Manager and Director for relevant content development.
- Assist with third-party platform administrative tasks and MAP policy enforcement.
- Provide general assistance with influencer campaigns, photo shoots, and other departmental projects.
- Promote positive staff morale, open communication, and cooperative relationships across departments.
- Communicate effectively with internal and external customers, respond promptly to communications, and keep appropriate management staff informed of developments.
- Follow company policies and procedures, industry standards, ISO 13485 standards, 6S and Lean Manufacturing practices, and applicable laws.
- Assist with departmental Lean/Kaizen initiatives or events.
- Follow work instructions and create and maintain accurate records to support the SIGVARIS Quality System and Quality Policy.
- Perform other assigned duties to support efficient workflow.
Benefits
- Highly competitive salary
- Medical plans, including a Core Plan and High Deductible Plan
- Health Spending Account for the High Deductible Plan
- Flexible Spending Account
- Dental plan
- Free life insurance and short- and long-term disability coverage
- Voluntary vision, term life, accident, cancer, and hospital confinement benefits
- 401(k) with company match: dollar-for-dollar match up to the first 5% of employee contributions
- Paid Time Off
- 10 paid holidays per year
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
