Digital Marketing Specialist

Highmark Companies • Savage, MN

8d • $60,000 - $75,000

About The Position

Highmark Companies is hiring a Digital Marketing Specialist to be the on-camera face and voice of the company. The role captures crews, projects and people in the field and turns them into short-form content that grows the audience, builds credibility with property managers and customers, and drives inbound leads. The position reports to the Creative Director. It is a brand-new role, offering the opportunity to shape its direction.

Requirements

• At least 2 years of experience creating short-form social content for a brand or personal following.
• A portfolio of work, such as videos, social posts, campaigns or channels built.
• Comfortable on camera.
• Skilled with phone video and editing apps such as CapCut, Premiere Rush or similar.
• Comfortable on active jobsites and willing to follow PPE and safety rules.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Interest in construction, trades or real estate.

Responsibilities

• Shoot and edit short-form videos and photos at jobsites, including before-and-after content, time-lapses, crew spotlights and customer spotlights.
• Manage Highmark’s social channels day to day, posting to LinkedIn, Instagram, Facebook, TikTok and YouTube according to a set calendar.
• Create LinkedIn content for property managers, HOAs and partners that demonstrates how Highmark delivers.
• Respond to comments and messages and route leads to the sales team.
• Help the sales team post and share content on their LinkedIn profiles.
• Track and report posts, reach, engagement and leads to the Creative Director.

Benefits

• Competitive salary starting at $60,000–$75,000.
• Health insurance, with the company paying 100% of the employee premium.
• Health Savings Account (HSA).
• Dental insurance.
• Vision insurance.
• Life insurance.
• Short-term disability insurance (STDI).
• Long-term disability insurance (LTDI).
• 401(k) with a 3% company Safe Harbor contribution after 6 months (age 18+).
• 8 paid holidays.
• Unlimited Responsible Paid Time Off (RPTO).
• Profit sharing.
• Paid employee referral program.
• Employee discount program.
• Great culture and team dynamic.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed