Digital Marketing Specialist

Hamilton Company • Reno, NV

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About The Position

Hamilton Company is seeking a motivated, detail-oriented, entry-level Digital Marketing Specialist to support its marketing team and develop skills in digital marketing, analytics, and website management. The role supports data-driven marketing strategies for laboratory products and OEM campaigns, working with experienced marketing professionals.

The specialist supports multi-channel campaign tracking and reporting, maintains dashboards and reports, analyzes marketing data, and contributes to market research, competitive analysis, and A/B testing. The position also helps maintain website content, monitor site performance, coordinate updates, and use GA4, HubSpot, and SEMRush to assess site health and traffic.

The role provides administrative and operational support for marketing projects, helps execute campaigns across email, social media, and content marketing, maintains project communications and documentation, and uploads sales enablement materials and other files. The specialist may also support marketing leadership with daily operational tasks and special projects.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; recent graduates and students in their final semester are encouraged to apply.
• Exceptional written and verbal communication skills and a high level of professional polish.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Basic understanding of digital marketing concepts and social media platforms.
• Strong organizational skills and ability to manage multiple tasks in a fast-paced environment.
• Ability to work effectively in a team-oriented, collaborative corporate culture.

Nice To Haves

• Relevant internships, university projects, or marketing certifications such as Google Analytics or HubSpot are highly valued.
• A strong desire to master new marketing technologies.

Responsibilities

• Support tracking and reporting of multi-channel marketing campaign performance using analytics tools.
• Assist with maintaining performance dashboards and reports under the guidance of senior team members.
• Analyze marketing data to identify trends and provide actionable insights for strategic decisions.
• Support market research and competitive analysis projects.
• Participate in A/B testing initiatives, analyze results, and document findings.
• Help maintain website content for consistency, accuracy, and user engagement.
• Monitor website performance metrics and provide status updates to the marketing team.
• Coordinate website updates and content changes with team members.
• Use GA4, HubSpot, and SEMRush to track website health and traffic performance.
• Assist in identifying opportunities to improve the website user experience.
• Provide administrative and operational support for marketing projects and help ensure on-time delivery.
• Facilitate internal communication and maintain project documentation and timelines.
• Assist with marketing campaign execution across email, social media, and content marketing.
• Upload sales enablement documents, photos, and files to appropriate online tools.
• Support marketing leadership with daily operational tasks and special projects.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid vacation
• Paid sick time
• Disability insurance
• 401(k)
• Tuition reimbursement
• Professional growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level