Digital Marketing Specialist

University of St Augustine for Health Sciences•San Marcos, CA

12d•Hybrid

About The Position

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. Working closely with the Executive Director, this role serves as the internal point person for paid media operations and performance, monitoring budgets and campaign results, ensuring accurate tracking, managing forms and targeting constraints, and turning performance insights into actionable recommendations. The specialist also supports conversion rate optimization (CRO) testing and lifecycle campaigns in Marketo in partnership with the marketing team. The role champions digital marketing to build brand awareness and strengthen the marketing pipeline. In collaboration with internal clients, the specialist coordinates work with external agencies and faculty and staff partners. Guided by the college’s strategic plan, the specialist helps develop and implement marketing strategies that meet institutional goals and enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, the specialist identifies and prioritizes marketing needs, develops strategies and plans, analyzes results, and recommends and implements programs to achieve goals. This is a campus-based position at either the Austin, Texas, or San Marcos, California, campus, with a hybrid schedule requiring three days on campus. The role does not focus on organic social media management, community management, or primary content creation. Travel may be required.

Requirements

3–5 years of experience supporting or managing paid media and email campaigns.
Bachelor’s degree in marketing, analytics, or a related field.
Hands-on experience with paid media platforms such as Google Ads or Meta, in an agency or in-house support capacity.
Working knowledge of web analytics tools such as GA4 or SEMRush.
Strong comfort with data, reporting, and performance analysis.
Excellent verbal and written communication skills.
Strong analytical skills and exceptional attention to detail.
Demonstrated passion for learning and applying digital best practices.
Highly developed teamwork skills.
Excellent project management skills, including managing competing priorities and building and maintaining partner relationships.
Ability to establish and maintain positive working relationships with the public, supervisors, professional staff and faculty, and coworkers.

Nice To Haves

Experience with marketing automation or CRM platforms such as Marketo or Salesforce.

Responsibilities

Plan paid media strategy with the Executive Director, translating business objectives and marketing goals into measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels, including search, social, and display, in collaboration with the digital marketing agency executing paid media.
Monitor campaign performance, pacing, and spending against budgets and goals.
Review agency reporting, identify performance trends, and develop optimization recommendations.
Analyze downstream performance and ensure campaigns align with institutional objectives, audience strategies, and regulatory and state requirements.
Ensure accurate tracking from advertising platforms to Marketo and the CRM; partner with Marketing Operations and IT to troubleshoot data-flow issues.
Update and audit campaign forms and lead-capture flows.
Develop and implement a CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team members.
Support light automation and campaign setup in Marketo in coordination with Marketing Operations.
Assist with email deployment for lifecycle campaigns as needed.
Support integrated channel strategies by coordinating with content, website, and Marketing Operations partners.
Build and maintain relationships with marketing managers, agencies, Web, Content, IT, and Product to facilitate access to and exchange of digital insights.
Help identify and prioritize college marketing needs, develop and implement strategies and plans, measure and analyze results, and recommend programs to achieve institutional goals.
Perform other duties and responsibilities as management may deem necessary.