Digital Marketing Specialist
About The Position
Roadrunner is hiring a Digital Marketing Specialist to execute and manage paid digital initiatives and strengthen how the company’s tech-forward, driver-first brand appears across its website, social media, video, events, and internal materials. Reporting to the Marketing Manager, this role combines strategic judgment with hands-on campaign execution in a lean, PE-backed environment that values ownership, speed, and measurable results. The specialist will run targeted campaigns to nurture leads, allocate spending effectively, refresh creative based on performance data, and keep initiatives optimized and on schedule. The role manages Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen; updates and optimizes the WordPress website; executes paid advertising on Facebook and Instagram; and builds email and CRM campaigns. It also monitors digital performance across channels, creates dashboards and reports, and collaborates with Marketing, Sales, Recruiting, and Operations. The position supports lead generation for both customer acquisition and owner-operator recruiting, with distinct audiences, funnels, and performance measures. This is an onsite position in Downers Grove, Illinois. The stated annual pay range is $50,000–$75,000. Roadrunner offers a full benefits package including medical, dental, vision, a 401(k), and paid time off.
Requirements
- 2–4 years of hands-on experience managing Google Ads, Meta Ads, WordPress, and CRM/email marketing.
- Strong analytical skills and a focus on measurable results.
- Proficiency with GA4, Google Tag Manager, and campaign performance reporting.
- Experience managing monthly paid-media budgets of approximately $15,000–$25,000 and optimizing for measurable results.
- Working knowledge of WordPress, website content updates, SEO, and landing-page optimization using HubSpot or other CRMs.
- Experience with email marketing platforms such as HubSpot, including lead tracking and campaign automation.
- Ability to take ownership of execution, exercise sound judgment, and make informed decisions when data is incomplete.
- Strong attention to detail across campaign setup, tracking, account organization, and ongoing optimization.
- Ability to stay current with evolving advertising platforms, digital tools, and best practices.
- Ability to prioritize multiple campaigns, deadlines, and competing business needs.
- Clear, proactive communication with Marketing, Sales Operations, and other stakeholders.
Nice To Haves
- Google Ads certifications, such as Search or Measurement.
- Familiarity with Google Ads Editor, SEMrush, Optmyzr, or similar optimization tools.
- Basic HTML/CSS skills.
- SEO, landing-page optimization, and marketing-automation skills.
Responsibilities
- Execute, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
- Manage Google Ads keywords, targeting, bidding, budgets, ad copy, and creative testing.
- Monitor conversions, campaign performance, cost per lead, and return on ad spend.
- Maintain accurate tracking through Google Ads, GA4, and Google Tag Manager.
- Produce performance reports with actionable recommendations.
- Manage and update Roadrunner’s WordPress website, including pages, content, images, forms, and landing pages.
- Optimize website content for SEO, user experience, and lead generation.
- Monitor website performance, traffic, conversions, and technical issues.
- Coordinate website improvements, integrations, and troubleshooting with IT or external partners.
- Execute and optimize paid campaigns on Facebook and Instagram using Meta Ads Manager.
- Manage Meta audience targeting, retargeting, budgets, ad creative, and A/B testing.
- Monitor Meta campaign performance, lead quality, conversions, and cost per acquisition, and ensure accurate conversion tracking and reporting.
- Build, execute, and optimize email marketing campaigns using HubSpot, Zoho CRM, or similar platforms.
- Manage audience segmentation, automated workflows, lead nurturing, and campaign testing.
- Collaborate with the Sales Operations Director to align campaigns with CRM data, sales pipelines, and lead follow-up processes.
- Monitor email open rates, click-through rates, conversions, and campaign effectiveness.
- Maintain database quality, email deliverability, and compliance.
- Monitor digital performance across paid media, website, email, and lead-generation channels.
- Build dashboards and reports using GA4, Data Studio, CRM reporting, and Excel.
- Identify opportunities to improve conversion rates, lead quality, and marketing efficiency.
- Collaborate with Marketing, Sales, Recruiting, and Operations to support business objectives.
- Support digital lead generation for customer acquisition and owner-operator recruiting.
Benefits
- Full benefits package including medical, dental, and vision.
- 401(k).
- Paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
