Digital Marketing Specialist

Amphenol RF•Simi Valley, CA

25d•Hybrid

About The Position

Amphenol RF is seeking a results-driven Digital Marketing Specialist to execute and optimize the company’s digital marketing initiatives. This hands-on role manages day-to-day website operations, email marketing campaigns, search engine optimization efforts, and digital performance analysis to improve engagement and lead generation. The specialist is the primary contact for website-related activities, including content updates, landing page development, troubleshooting, and coordination with external development partners. The position also supports digital content creation, marketing automation, and adoption of technologies such as AI tools to improve marketing effectiveness and operational efficiency. The ideal candidate combines technical digital marketing skills with project management, analytical thinking, and attention to detail. They should be able to independently manage multiple projects, interpret performance data, and collaborate with marketing, product management, and sales teams. The position reports to the Manager of Marketing Communications. After the initial 90 days, the schedule is hybrid: four in-office days and one remote day per week. Travel may be required (10–20%). The annual base pay range is $65,000–$75,000, with compensation varying based on factors including location and job-related qualifications. The position is not eligible for visa sponsorship or support.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
Three to five years of hands-on digital marketing experience.
Experience managing corporate websites using a content management system (CMS), including content updates, optimization, and troubleshooting.
Working knowledge of SEO best practices, technical SEO, and AI search visibility.
Experience developing and executing email marketing campaigns using platforms such as HubSpot or Mailchimp.
Proficiency with Google Analytics 4 (GA4), website performance reporting, and lead-generation metrics.
Experience creating and optimizing digital content using tools such as Adobe Creative Cloud, Canva, and AI-powered platforms.
Basic knowledge of HTML and CSS, with the ability to coordinate website development projects with external vendors.
Strong written communication, proofreading, and editing skills, with excellent attention to detail.
Excellent organizational, analytical, and problem-solving skills, with the ability to independently manage multiple projects and deadlines.
Ability to collaborate effectively with cross-functional teams and develop an understanding of Amphenol RF’s products, markets, and customer needs.
Ability to travel when necessary (10–20%).

Nice To Haves

Digital marketing experience in B2B manufacturing or a technical industry.

Responsibilities

Manage daily operations of Amphenol RF’s global website, including content updates, landing page development, maintenance, and troubleshooting.
Coordinate website development projects with external vendors, ensuring timely execution and quality control.
Develop engaging website content supporting product introductions, target markets, and strategic marketing initiatives.
Identify opportunities to improve website usability, navigation, search visibility, and conversion performance.
Execute on-page SEO initiatives, including keyword optimization, metadata, internal linking, and content improvements.
Monitor organic search performance and recommend improvements to increase qualified website traffic.
Support initiatives to improve Amphenol RF’s visibility across traditional search engines and AI-powered search platforms.
Collaborate with internal teams and external partners to address technical SEO issues.
Develop, build, test, and deploy email marketing campaigns aligned with the marketing content calendar.
Manage campaign segmentation, contact lists, and marketing automation workflows.
Monitor email performance, including open rates, click-through rates, conversions, and lead generation.
Recommend email campaign improvements based on performance and audience engagement.
Develop and optimize digital content, including website copy, graphics, videos, and other marketing assets.
Collaborate with product management and marketing team members to ensure content accurately communicates technical product information and customer benefits.
Coordinate with internal resources and external vendors to support creative development and digital content production.