About The Position

Fingerpaint Branding is seeking a talented and driven Digital Marketing Specialist to use digital marketing and content creation to enhance brand awareness, increase consideration, and generate leads for new business opportunities. The role is suited to marketers who enjoy varied experiences and trying new strategies to drive business growth. The position involves identifying qualified leads, communicating Fingerpaint Branding’s services to prospective clients, developing email and account-based marketing campaigns, and conducting direct outreach. The specialist will also assist with events, conferences, and other non-digital marketing initiatives as needed.

Requirements

  • Bachelor’s degree required, preferably in Marketing, Communications, or a related field.
  • 2–5 years of digital marketing experience.
  • In-depth understanding of online marketing, lead generation, and conversion strategies.
  • Hands-on experience with HubSpot as a key marketing tool.
  • Excellent written communication skills.
  • Detail-oriented and highly organized, with the ability to prioritize, manage resources, and oversee multiple projects.
  • Self-starter able to thrive independently and as part of a team.
  • Entrepreneurial, team-oriented mindset.

Nice To Haves

  • Experience in digital advertising, ad-tech, healthcare, or education industries.
  • AI-savvy mentality and willingness to try new approaches.
  • Creative thinker with a passion for impactful campaign development.
  • Competitive spirit.

Responsibilities

  • Identify and drive new opportunities through qualified leads.
  • Become fluent in Fingerpaint Branding’s branding and service offerings to match clients with appropriate solutions.
  • Develop email marketing strategies to increase engagement among potential clients.
  • Create compelling content that aligns with Fingerpaint Branding standards.
  • Target specific accounts with personalized and timely communications.
  • Initiate direct communication with potential clients via email and LinkedIn.
  • Assist with events, conferences, and additional non-digital marketing initiatives as needed.
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