Digital Marketing Specialist

Sprig Oral Health Technologies, Inc.•Rocklin, CA

1d•$70,000 - $85,000•Onsite

About The Position

Sprig Oral Health Technologies is seeking an experienced Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns that drive lead generation, customer engagement, and pipeline growth. The role manages day-to-day HubSpot marketing administration and works closely with Marketing leadership, Sales, Customer Success, Education, and external agency partners to launch campaigns accurately, on time, and in alignment with business priorities. The successful candidate is organized, collaborative, and comfortable translating marketing strategy into action in a fast-paced environment. They use data and analytics to guide decisions, take ownership of their work, manage multiple projects, and seek ongoing improvements to processes and results.

Requirements

Bachelor's degree in marketing or a related field.
At least 3 years of experience in digital marketing or campaign management.
Experience executing multi-channel digital campaigns, including email, social, paid, and web.
Experience managing online seminar platforms such as GoToWebinar.
Strong hands-on experience with HubSpot and WordPress.
Working knowledge of SEO, AEO, and digital analytics tools such as GA4, Search Console, and Looker Studio.
Familiarity with paid media platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
Experience in B2B or healthcare-related industries.
Strong experience with campaign setup, workflows, landing pages, segmentation, dashboards, and reporting.
Ability to manage timelines, assets, stakeholders, and campaign launch details.
Experience managing external agencies or vendors.
Strong project management and organizational abilities.
Ability to analyze marketing performance data and translate insights into action.
Strong business acumen and a customer-focused mindset.
Values mindset.
Strong interpersonal and teamwork orientation.
Decision-making, problem-solving, and critical-thinking skills.
Excellent verbal and written communication skills.

Responsibilities

Execute integrated digital marketing campaigns across web, email, social media, paid media, webinars, tradeshows, and other digital channels.
Manage HubSpot marketing activities, including campaign setup, emails, workflows, landing pages, segmentation, lists, lead nurturing programs, dashboards, reporting, and related marketing operations.
Coordinate campaign launches by managing timelines, assets, stakeholders, messaging, and execution details to ensure campaigns are accurate, on schedule, and aligned with business priorities.
Support website and content optimization through SEO analytics, SEM tactics, digital analytics, and compelling content.
Maintain marketing data quality and lead management processes, including lead routing, lifecycle stages, segmentation, data hygiene, and lead nurturing support.
Track, analyze, and report campaign performance, including lead volume, conversion rates, engagement, pipeline contribution, online performance trends, and overall campaign effectiveness.
Identify campaign performance improvement opportunities and partner with leadership to refine messaging, targeting, channel mix, and campaign approach.
Collaborate with Marketing leadership, Sales, Customer Success, Education, internal teams, and agency partners to align campaign execution, feedback loops, lead quality insights, and customer engagement outcomes with company goals.